aaron archuleta. >> hi. >> dan swislow. i'm going to tell you a little about square and then aaron is going to tell you a little about the pop up. square is a san francisco founded business. we're on market street. our cofounders founded the company back in 2009. one of our cofounders was a glass artists, and he tried to sell a piece, and he didn't sell the piece because he didn't take card readers. our two cofounders came up with a tech shop in the bay area, which was a maker's space, and built that proceed totype with the belief that people should have access to the financial services they need. the first user of the square reeder w reader was lily bell, an office in hart plaza. the premise has stayed the same. we started with card reader but offer small business loans. we offer software and data analytics, employee or payroll management, a number of different tools. in fact when we went public at the end of 2015, we brought sherry, the owner of lily bell the flower cart in new york to help us ring the opening bell at the