dana jacobsen is here with how brands are working to turn out more than your basic chocolate and vanilla flavor. dana, good morning. >> good morning, gayle. ice cream is a summer staple dessert stall ward. but that sweet comforting treat of childhood, kind of like the rest of us, is growing up. and in the process, if you will excuse the pun, it's gotten even cooler. it's happiness served by the scoop. beloved by children. >> two scoops? >> two, make it three. i'm not driving. >> reporter: and adults. >> ice cream, lieutenant dan. >> reporter: may just be everyone's favorite dessert. >> where does ice cream rank in your favorite food? >> probably around seven. >> reporter: close enough. they loved ice cream so much, brian smith and jackie made it >> i think in retrospect it seems like a midlife crisis at this point to open up an ice cream shop. >> reporter: five years ago they opened a corner ice cream shop in brooklyn. while it may have been a midlife decision, this husband and wife team say it's rooted in childhood. >> would a 7-year-old really love it? >> reporter: look at ample hill's