dana jacobsen has the story from california's uc davis. >> the main goal today is to illustrate the principlerter: bill isn't your average chemical engineering professor. >> part a, we're going to be doing a whole bunch of brews in the mr. coffee. use the same amount of water every time, but systematically vary the mass of the coffee grounds. >> reporter: in his introduction to chemical engineering class, the design of coffee, students get to discover the science inside a cup of joe. >> and then part b, this is real exciting we get to do our first roast. are you guys excited about that? okay, cool, right? >> reporter: he started the class in 2013 as a freshman seminar. the idea came to him during, what else, a coffee break with a colleague. >> we were drinking coffee one day thinking about how to improve our engineering labs, and she suggested the idea of why don't we have our students take apart a mr. coffee drip. oh, my gosh, why don't we make a whole class about coffee. >> reporter: the class that started with just 18 students is now attended by 2,000 a year. its popularity was highlighted