buy and initiating price coverage target of $25 here with us now for a retail reality check is dana telseyceo and chief research officer at telsey advisory it's so nice to have you here. >> thank you >> after all of these years, i don't think i have ever met you in person. >> i think once, we may have met each other in person, but i'm glad to be here in person. >> we're glad to have you here >> tell me why stitchfix stands out. >> i think why it stands out, it's an apparel retailer with top line growth. and that's a hard thing to say these days it's a tech company that has consistently generated positive free cash flow >> basically, you pay a fee in order to be able to get the monthly fixes of goods that you would want they have data, which you fill out in 85-question survey of what your preferences are in clothing and hopefully you keep more than you give back. the data that they're getting only makes them smarter about what to send to you. >> so they have two revenue streams. one would be the subscription fee. >> right >> or the per-month fee that you have to have them assemble these kit