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joining me now telsey advisory group ceo and chief research officer dana telsey. dana, thanks so much for coming by the studio. >> thank you for having me. >> you're the person we want to talk to right about now so let's start with your look at the overall holiday season. you say that the calendar is working against retailers but possibly in favor of shoppers? >> could be. we have five fewer days between thanksgiving and christmas this year, giving that thanksgiving is later this year than last year, which requires the retailers that have to sell a lot of goods very fast and it could be more deals and more promotions for the consumer. so we've already begun to see it. look how best buy had christmas in september. you look at amazon prime day, target, walmart in october. and there's a lot more to come in november and beyond. >> every year you share your themes for that year. what are this year? >> it's about innovation and value. when you think about innovation things that people do not have in their closet or newness, whether it's closed toed shoe, ralph lauren an

we have dana telsey of telsey advisory group coming on for the perfect read on whether we are tryingt ahead of any increased prices coming from future tariffs. paul: dana telsey, what i love is her financial models are to die for. she has all the numbers down pat. then you ask her about fashion, and she will riff on fashion for about 10 minutes. she has the whole package. depending on how you approach the retail sector, she has you covered. caroline: i am going back to 1990's nostalgia, because vonnie quinn said french connection, and that was me back then, i was wearing truly almost naughty. 1990's is back with aplomb and doing well for macy's. paul: you always have to figure out where the fashion is and where the consumers are, and that is part of the challenge of being a retailer. caroline: so fashion forward. paul: exactly. me with this uniform. never go wrong. more coming up. s&p 500 up 18 points. this is bloomberg. ♪ paul: we are broadcasting from the bloomberg radios studios in beautiful midtown manhattan, simulcast on bloomberg radio and television. it is black friday. we are

cameron dawson, seema shah and dana telsey. thank you for joining us on "bloomberg surveillance."