joining me is daniel birnbaum.have to talk about this stock sale after a rough patch for the business. what turned it around? >> in 2014 we introduced a new growth plan, which focused the company on sparkling water, a sparkling water beveragemakemaker at home, where you can turn tap water into a sparkling water. and it is fun. consumers want fun, environment thely responsible and health and wellness, so we're hitting some major consumer mega trends. >> but also hitting competition as well. everybody is in the sparkling water and bottle water business right now, especially your competitors like pepsi and coke. >> but the consumer is voting. we are the largest sparkling water brand in the world. twice the size of perrier, much larger than smart water because we're healthy, economical and sustainable. those other brands what do they bring to the consumer? to me, it's a scab. the whole sparkling water industry as we know it is a scam. it's probably the biggest marketing and advertising scam of all times. why? >> becaus