monday on the communicators, university of north carolina professor daniel crease and author of the book "prototype politics how tool has been used in political campaigns since 2004 and how it's being used this election year." >> in this world of much more trag meanted media attention in, a world of dual screening, in a world of multiple different platforms where people consume media and time shifting, campaigns really need data and anlit ticks and technology to figure out which voters do we need to to reach, what messages are most likely going to tale to them and how best do we reach them? how do we get our message to people and help them realize what the stakes of an election are. >> how do we make them care about politics? how do we get interested in our candidates. >> watch monday night at 8:00 eastern and c-span2. >>> next on "american history tv," a panel of scholars examines the history covered by the musical "hamilton" and discusses its significance in modern popular culture and talk about the relationship between academic history and entertainment that portrays history and they

. >> host: daniel crease, university of north carolina at chapel hill. his first book, taking our country back from howard dean to barack obama. his newest book, "prototype politics," technology, intensive campaigning and the data of democracy. professor crease, has the digital portion of the campaign into the larger organization or still a separate unit? >> guest: this is something campaigns struggled with history, where does digital sit in a contrary campaign? i think one of the things you see when you look at history, a broader evolution of moving digital away from being a department, really in the service in mass media communications to now being part of campaigns that really touch every other aspect of a campaign's operation. so, when you think about what digital does, digital plays a role in field campaigning. when you to to sign up to volunteer for a campaign online, one of the things you will want to do, figure out how do all the people signing up for campaign online, get to the field operation in a way they're being useful for us, whether on the

and humid. 82 on saturday win creasing clouds and sunday, watching the risk for some more showers before we clear out to start off next workweek. back to you guys. >> daniel: shiri, thank you. >>> new concerns of concussions in kids. still coming your way this morning, what the majority of parents are doing that could actually be making it worse. >>> a local fire department adding five new women to its department. >>> happening today, one man's cross country bike ride is coming to an end right near in boston. bill has pedalled 4,000 miles back in june and visited 23 states this summer. his goal was to meet as many police officers as possible to say thanks for the job they do every day serving the people of the u.s. he will finish his ride today at the old north church. >> wow, what an exciting ride. >> the fire department has added five i women to its team of fire fighters. that makes them 20% of the entire staff. fox25's vanessa welch show us how these moms are the best fit for the >> something different about this fire fighting team in groveland, it is made up of five women. they can do everything their male counterparts can do and their size have its a

. >>> tonight on the communicators, university of north carolina professor daniel crease and author of "prototype politics" and how it's being used this election year. >> this this world of fragmented media attention and dual screening and in a world of multiple different platforms where people consume media and time shifting, campaigns really need data and analytics and technology to figure out which voters do we need to reach and what messages will most likely appeal to them and how best do we reach them? how do we get our message to people and help them realize what the stakes of an election are and how do we make them care about politics and how do we get them interested in our candidates. >> watch tonight at 8:00 eastern on c-span2. >> for campaign 2016, c-span continues on the road to the white house. >> i will be a president for democrats and republicans and independents. >> we're going to win with education and we're going to win with the second amendment. we're going to win. >> ahead, live coverage of the presidential and vice presidential debates on c-span. c-span radio app a