joining me on the cnbc news line is daniel ernst. niel, extraordinary performance again from netflix subscriber growth did not just tick up, it accelerated, that's despite some price increases during the quarter that was the big surprise in the earnings, was it not >> yeah. they added about 8 million subscribers in the quarter alone. estimates were for around 6 million on a global basis. and last year this time they added 7 million. so it's an acceleration of the growth you don't often see that they have 11 million subscribers around the world there's no other network, television network that has a global reach like that netflix's customers are there with them. they have a relationship with customers. there was almost no volatility in the stock around the price increase i think people realized how sticky this business has become. the way i looked at it was is there any other service that you use, whether it's your mortgage, whether it's your car, whether it's your cable tv, any other service you could think of that actually earns the