among the officials spaeth was writing to was daniel fabricant, then head of the fda's division of dietary supplements. >> we took that information. while it was helpful, it didn't make the whole case. we had to make the case at fda and we did, and removed the product successfully. >> narrator: one of his biggest complaints is the amount of time it took just to get somebody to call him back. he says one of the operators, "she acted as if i was telling her that aliens put messages in my cheerios." now, that doesn't suggest that you've got a particularly robust system in place, to allow people to report problems when they happen, right? >> well, i can assure you the government worked very quickly. the agency is acting to remove the product, across the board, across the country. so it's a bit more of a heavier scientific lift than just a doctor having an intuition or a feeling about something. we had to build evidence, court ready evidence, to take away somebody's product. somebody's manufacturing operation. and that's exactly what we did and doing that in six months, the team at the fda work

daniel: i like this print. you know, i like this metallic. it's a dressy-casual. i love these prints. i think they look great. dan: yeah, and it's an american-style fabric. ike the suede colors. it's not red, not burgundy, not anything. i don't know what that is. -lemonis: you like this touch? it looks nice on the back of the shoe. daniel: yeah, i'm not against it. i think it makes it a little bit more premium. i think it's cool. lemonis: so we're gonna make that inventory commitment. we are gonna make sure that we're deep in the most popular sizes. daniel: cool. all right. i like it. lemonis: daniel ended up taking all five models in a few styles each. this meeting couldn't have gone any better. daniel, i appreciate you coming here. what i'd like to do is bring a lot of these shoes to your store and have sort of a nice open-house event, get people excited, get them in there buying shoes. -daniel: okay. -lemonis: 'cause i think our shoes will look even better in your beautiful space. daniel: yeah, let's see what their reaction -- you know what i mean? -lemonis: thank you, my man. appreciate it. i look forward to doing business. thank you. -dan: thank you