we met with the ceo, daniel houghton to find out how they managed to avoid going extinct and changed to keep up with the times. a chance encounter with an american billionaire and at age 24, only three years after graduating from western kentucky university, daniel houghton found himself running the largest travel guidebook company, lonely planet. >> whatever range of emotions you can imagine one might have during that process, i have probably had all of those. in some sense, probably glad i didn't know what to expect. >> when he joined, the company was a sinking ship. guide sales plummeted 40% industry wide from 2007-2012. daniel knew it was going take a major upheaval to save the brand. he also knew there was real value in a brand so many people loved. >> it's really hard to go into something that has been around for so long and try to understand and do the best you can with, you know, the pieces that make it special that you never want to change and what pieces, you know, you need to make a change on so that you can get back to being on the forefront of what's happening. >> the le

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