embedded in that, they started out with the first two letters close to my name, but i think that daniel lori must have stuck his head into the negotiation and said, hey, we have a bid going on for 50 51 super bowl. you see vi. that's how iconic this name brand is going to be because already embedded in that name you see the super bowl opportunities we're going to have. and we're very excited about our super bowl bid because that's just going to be another opportunity to display this wonderful partnership that's reflected here. and when we do have that opportunity, you're going to see every restaurant, every hotel between san francisco, santa clara and san jose totally filled with enthusiastic fans. you'll see the them excited, they hear we put on a serious, focused bid. and you'll see the nfl owners reward us with this very collaborative spirit that we have in the whole bay area. this is what sports and business and entertainment and philanthropy mean to all of us. i think it's embedded in this partnership. and i do feel quite happy with this arrangement, but also happy that for many, many y