for more impact on the box office bringing in daniel loria of box office media. i wearing our pink ties. homage to barbie. >> and pink friday. >> pink friday this graphic over here is really great. whoever did that deserves congratulations clever barbenheimer, the box office how big a deal is this and likely to save, dan, in some ways what has been a relatively lackluster year for the movies >> i think a topsy-turvy year for the movies we've had movies that performed well like the super mario bros and spider-man, spider-verse and disappointments like indiana jones. the flash that didn't work out very well. this is an important weekend at movies not talking about "a" movie. talking about the entire auditoriums in a complex so many titles that are out there. not only "barbie" and "oppenheimer." also "mission impossible: sound of freedom" different moviegoers to go enjoy. first time in a long time the conversation isn't just about going see a movie but going to the movies and a part of that experience. >> could this be it with the hollywood strike, writers and actor