. >>> a story of daniel reuttiger.e first, until you mention the movie that made him famous, "rudy." michelle franzen joined us in studio this morning. >> good morning. the never give up attitude became the centerpiece for the movie and the motto used to market a sports drink. but his business was also used in a stock scheme. >> rudy, rudy, rudy, rudy! >> reporter: he was the inspiration for the 1993 movie, "rudy." the story of how daniel reuttiger, lacking the height, grades, and money, needed to get into notre dame beat the odds to become a walk-on football player for the fighting irish. and now the hero who most recently used his fame and name to market a sports drink called rudy, has settled a federal lawsuit, claiming he defrauded investors in a 2008 pump and dump stock scheme. >> in the allegations, it says strong promoters were used to run up the price, making misrepresentations about the product, running up the price and then having all his friends sell it, buy it, and fraudulently conveying the stocks to peopl

. >>> a story of daniel reuttiger.t, until you mention the movie that made him famous, "rudy." michelle franzen joined us in studio this morning. >> good morning. the never give up attitude became the centerpiece for the movie and the motto used to market a sports drink. but his business was also used in a stock scheme. >> rudy, rudy, rudy, rudy! >> reporter: he was the inspiration for the 1993 movie, "rudy." the story of how daniel reuttiger, lacking the height, grades, and money, needed to get into notre dame beat the odds to become a walk-on football player for the fighting irish. and now the hero who most recently used his fame and name to market a sports drink called rudy, has settled a federal lawsuit, claiming he defrauded investors in a 2008 pump and dump stock scheme. >> in the allegations, it says strong promoters were used to run up the price, making misrepresentations about the product, running up the price and then having all his friends sell it, buy it, and fraudulently conveying the stocks to people. >>