daniel sieberg works with google marketing and media outreach across google plus.author of the digital diet. just a quick primer, what is it. >> google plus is a new way that anyone can engage with an audience or followers on google plus for small businesses, businesses of any size. it's a way you can post photos and video, engage with customers. you can do a video chat through something called a hangout, which we can get into in a little bit. it's a new way to leverage all of what google offers in one place through your google plus page. >> if i'm on facebook, why should i be on google plus as well. >> there are differentiating factors that are part of google plus that i think stand out. we talked about this idea of a hangout or a video chat. you can bring in up to ten people and engage with those customers in realtime. they can be anywhere and you can have that kind of relationship with them. you can do it internally for your business as well. you can work from home. there are circles, which people may have heard from, that's the idea of separating out your custo