for the most part, the cast and danny boyle shrugged it off. >> boyle: his importance to our world now is such that you can't ignore him. you have to write as much right about these guys. and not just him, there are many, many ot-- other figures that are turning the world around, literally overnight. so for that reason, it felt like it was important to tell a story. there is a steve that apple would like to actually present to the public. they have a character, steve, and they want to keep that story going. and it's very important that writers challenge that occasionally and not just trust their parent companies to tell them. >> kroft: danny boyle has always had an aversion to that kind of power. a working class guy with no discernible ego, he joined the ranks of britain's top directors after winning an academy award for "slumdog millionaire," and he became a national hero for directing the elaborate opening in london. then he became very famous for turning down a knighthood from the court of queen elizabeth. >> kroft: you were offered a knighthood. boyle: yes, i was. but that, it's no

and danny boyle came to australia and we had a meeting. and he asked me to play the role. >> kroft: by the time kate winslet arrived in san francisco to begin shooting, she and the rest of the cast had read the script and realized they were facing a huge challenge: a fast paced drama that unfolds in hallways, on staircases and in dressing rooms. winslet, who's character was a composite of the strong women in jojo' life, found it allll bit terrifyingng >> kroft: why terrifying? it's 187-page script. and it flows. there's a rhythm to it. there's a pace to it that has to feel entirely accidental and fluid. and the only way to really honor that and respect those words is to know them and to not forget them. that's the hardest part. >> hoffman: start 15 minutes late so avie can recompile. just at least give us a fighting chance. >> jobs: jesus christ, how many times have we had this conversation? >> hoffman: fine! >> jobs: we're not starting late ever, we're e t ever starting late. >> winslet: because if you forget even one word, one line, or y

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