danny hertzberg: yeah, instagram is great. but the key to really get that pop, that global reach, so we came up with this strategy which we call social media hot spot. and the concept is, we invite a lot of different agents in to see the property. once they view the property and tour the property, we sit down together. and we all have our phones and then everyone will like it and comment on the image. and when you have commenting and liking the image, well, because it goes from my thousand friends, to hillary's thousands of friends, to this person's friends. and all of a sudden, in a matter of minutes, we can reach thousands and thousands of people getting something to go viral gives it the furthest reach in the shortest amount of time. and content creation is key when you're trying to make a property go viral. high-end artistic photography has always been a big component of traditional marketing. but we took it to the next level by incorporating cinematic video techniques with drones, time lapses, music montages, and edited i