we created the danny meyer hospitality index. it's made up of 17 companies that he believes embodied this hospitality factor, companies like whole foods, chipotle, apple, costco, amazon, goldman sachs just to name a few. the result, back when we first talked to danny about this idea, the hospitality index stood at 65. now it's at 232. that means while the s&p gave you a 65% return, the hospitality index is up a -- drum roll please. spectacular 257% over the same period. there's some comparisons, huh? look at that. that can't be random. it can't be idle, it can't be foolish. i very quickly became a convert to danny's philosophy years ago. i still found this to be incredible. danny meyer's not a stock guy. he's not a professional investor. his picks left the averages in the dust. what's he doing? he's using his insight as a restaurant operator to create a prism for identifying great stocks and that prism works. maybe hospitality isn't as ethereal as it sounds. fact is of the 17 companies in the original index, only one, just one un

the ceo marc benioff, the danny meyer of the cloud business has instilled throughout the organization. not that anyone cares right now in light of cisco's blow-up that took salesforce down $16 with it. some worries about the quarter. if you like danny's analysis, it might be time to maybe snap up a little tomorrow into some weakness and after reports, buy some then. bottom line, when you're picking stocks, remember the success of the danny meyer hospitality index. understands the value of hospitality of not just delivering high-quality products but connecting with you the customer. that would make you more money than their clueless rivals. maybe in addition to incredibly successful shake shack

>>> new york restaurant mogul danny meyer. >>> turnaround king brent cardone on getting customers to pay more and richard branson on staying relevant. coming up next on "your business." >>> small businesses are revitalizing the economy and american express open is here to help. that's why we are proud to present "your business" on msnbc. >>> hi there, everyone, i'm j.j. ramberg and welcome to "your business." where we give you tips and advice to help your business grow. how does a small business stan out from its competition and get customers to keep coming back? well, you may want to try adding a little extra helping of hospitality. it's a tool that's important not just for restaurants and hotels but for any service-oriented business. because being likable can make you bankable. ♪ >> did you just put that on the menu. >> did i, yesterday. >> did you sell any yet? >> we sold about ten yesterday. >> you sold ten on day one. >> danny meyer, owner of the union square hospitality group has been running some of new york city's most successful restaurant for more than two decades. >> if i

>>> new york restaurant mogul danny meyer on the importance of hospitality for any small business. turnaround brent cardone on getting customers to pay more. and richard branson will speak about staying relevant coming up next on "your business." >>> small businesses are revitalizing the economy and american express open is here to help. that is why we are proud to present "your business" on msnbc. >>> hi there, everyone. i'm j.j. ramberg and welcome the "your business" where we give you tips and advise to help your business grow. how does a small business stand out from the competition and keep customers coming back in well, you may want to try an extra helping of hospitality and it is a tool that is important not just for restaurants and hotels, but any service-oriented business, because being likable can make you bankable. >> did you just put that on the menu? >> i did yesterday. >> yesterday? did you sell any yet? >> we sold ten yesterday which is exciting. >> you sold ten on day one which is easy for tonight. >> yes. >> and danny meyer owner of the union square hospitality squ

danny meyer, welcome here.hat are really out on the street. is there one secret you think has given you this success in the restaurant business beyond hospitali hospitality? >> i think, first of all, i adore great food and nothing makes me happier than to see people enjoying good food and wine and jazz musical and milk shakes but i think at the end of the day there's so much product out there and the companies that to the best are the ones that make you feel the most welcome. >> so the experience is as important as the food. >> think the experience is trumping the food. >> really. trumping the food. >> this is not a way to say that the food should not be absolutely critical. everybody's tweeting about food, logging it, taking pictures of it, but the one thing at the ended of the day you cannot take a picture of is how i made you feel. that's what i look for for people to come back. >> you give people hq. >> hospitality quotient. the notion is if we put all of our eggs into the basket of trying to identify the p

. >>> coming up after your local news on "cbs this morning," danny meyer on the hart of hospitality.ell brown. this is the "cbs morning news." [ male announcer ] at banana boat, we test our broad spectrum sunscreen so it stays on in conditions like pool water... wind... sweat, even 100-degree heat. for uva/uvb protection in seven conditions, banana boat. we've got you covered. [ sneezes ] [ male announcer ] you may be an allergy muddler. try zyrtec® for powerful allergy relief. and zyrtec® is different than claritin® because it starts working faster on the first day you take it. zyrtec®. love the air. [ sneezes ] not a lot of shower activity around right now. that's not the case through the entire day, though. let's take a look at the day part. 62 degrees on tv hill. 75 at lunch. high of 78. thunderstorms this afternoon and this evening. >>> the maryland public service commission holding a hearing on gbe's new smart meters. >>> a bill helping students with life threatening allergies. already in the news this morning, a boat slams in to a pier in the outer harbor. details about what w

. >>> new york restaurant mogul danny meyer on the importance of hospitality for any small business.rnaround brent cardone on getting customers to pay more. and richard branson will speak about staying relevant coming up next on "your business."

. >>> coming up after your local news on "cbs this morning," danny meyer on the hart of hospitality.ell brown. this is the "cbs morning news." [ male announcer ] at banana boat, we test our broad spectrum sunscreen so it stays on in conditions like pool water... wind... sweat, even 100-degree heat. for uva/uvb protection in seven conditions, banana boat. we've got you covered. [ sneezes ] [ male announcer ] you may be an allergy muddler. try zyrtec® for powerful allergy relief. and zyrtec® is different than claritin® because it starts working faster on the first day you take it. zyrtec®. love the air. [ sneezes ] the 100% electric nissan leaf was the perfect car for you... that you can charge it at home like your smartphone... that you'll never have to buy another tank of gas? [ brian ] really looking forward to not having to put 75 bucks in the tank twice a week just to go back and forth to work. [ shannon ] i have absolutely no idea what the price of a gallon of gas is. [ male announcer ] or that it's never been a better time to check out the nissan leaf. ♪ and the best part is, yo

. >>> new york restaurant mogul danny meyer. >>> turnaround king brent cardone on getting customers tod richard branson on staying relevant. coming up next on "your business."

. >> and danny meyer owner of the union square hospitality square, and he has been running some of new york city's most successful restaurants for two decades. >> if i had to pick between being the best or the favorite, i would go for the favorite. >> there are places out there who have better technical service than we do, but we believe it is the whole experience. >> mark maynard parisi is the manager for the smoke restaurants. >> i don't believe that most of what we do is to unique to restaurants, so whether you are a consultant or retail store or a plumber, you should be able to treat your customers in a certain way. >> they believe their extra emphasis on hospitality distinguishes their restaurants, and they say it pays off. >> it pays off hugely to offer great hospitality, and as a matter of fact, if you look at the zagat's survey, every single one of the restaurants in a city of 26,000 restaurants is among the top 50 of new york's favorite restaurants. and i didn't say new york's best restaurants. >> and what is the secret? how do they know what the customers are really thinking?

. >> danny meyer, owner of the union square hospitality group has been running some of new york city'sost successful restaurant for more than two decades. >> if i had to pick between being the best or the favorite, i'd go for the favorite. >> there are probably places out there that have better technical service than we do but we believe it's the whole experience. >> this is danny's managing partner for the blue smoke restaurant. >> i don't believe most of what we do is unique to restaurants. whether you're a consult and or retail store or a plumber, you should be able to treat your customers in a certain way. >> they believe their extra emphasis on hospitality distinguishes their restaurants and they say it pays off. >> it pays off hugely to offer great hospitality. as a matter of fact, if you look at the zagat survey, every single one of our restaurants in a city of 26,000 restaurants is among the top 50 of new york's favorite restaurants. i didn't say new york's best restaurants. >> what's their secret? how do they know what their customers are really thinking? >> great question. i'

the danny meyer hospitality stocks. stocks like whole foods or apple or amazon or chipotle or starbucks, costco, disney. what do all these companies have in common? it's simple. they have easy-to-understand business models, not to mention great people at the helm who deliver consistent earnings time and time again. do we really quibble about what whole foods does for a living? they receive the seal of approval over everything they sell. the company can charge their customers more because they know anything they buy is blessed by whole foods. how about chipotle? quick serve company that cares about the stuff they feed you. right down to influencing the farm cycle. how about disney? where the combination of beloved characters, fabulous films and tv properties like espn and the disney channel can be understood -- boy remember these days -- it can be understood just by looking at the annual report. disney gets a gigantic billion dollar blockbuster like the avengers and you can see merchandise, sequels and rides that expand