i read danny meyer spoke on how he developed his restaurants and chains. he just it said -- he is the one because i hospitality. and i just stick with that principle. great customer service they just can't make themselves except that they have to do everything they need to do to make the customer happy and to make them too good about putting their money, spending their money in an independent store like this. they want us to succeed. they're very loyal people. that makes the changed tremendously, as you can imagine, because of a lot of reasons. some of them positively. a lot of them were listening of the discounts the publishers are getting, there were giving in to the big chains, but there were not given to us. thank goodness some people file -- followed soon our behalf. now we did wonderful discounts from almost all the publishers. and you know, those points make a huge difference. we are a just-in-time ordering store. we converted to a just-in-time way of ordering. that turned us totally around because we can order more titles, fewer copies, but by and