talk about the danny meyer hospitality index.in the depths of the great recession, danny meyer, shake shack, came on the show with a bull claim. he said companies that treat their employees well and connect with customers would perform better than companies that don't. he called it the hospitality quotient. gave as list of stocks that mastered the art of hospitality, chipot chipotle, whole foods, men's warehouse, southwest airlines, mattel, google, bed bath and beyond, costco, brown-forman, goldman sachs. it's amazing to see how well his premises worked. s&p 500 rallied 39% in the five plus years since then. the danny meyer index left the s&p in the dust, average stock roaring 380% higher. why has the meyer index done so well while the gatsby index has done so poorly? the gatsby index was all about trying to measure a specific segment of the economy, the high-end spender, the high-end consumer. it is the same problems you see in a typical etf when you invest in a whole sector or concept because you get the good with the bad. but

. >> i'll tell you why also, man, so many new york chefs are moving to philly, because look at danny meyergreatest chefs and entrepreneurs in american restaurant company, priced out of his flagship restaurant in manhattan. i know chefs that go to philadelphia because it's one-fifth the price. they can be more adventurous. >> sure. >> they don't have to do the safe format, where they know they can pay the bills, but they're not trying -- new york city. i love new york city. it's over from a dining perspective. >> you see restaurants closing all time because it's too expensive. >> new york city's boring. >> danny wrote an editorial in last week's paper and it brought it home for us. we're in a state that incentivizes us to open. we're opening the next restaurant in the keystone opportunity zone. it's giving us tax credits. i get to add 60 jobs at the end of the day. >> three buzz words in all in one. what do you think is going on right now that's very exciting about the philly scene and what do you think is predicted to be next? >> you know, farm-to-table is the norm. everything nearby, with