more recently, i read dapny meyer's book on how he developed his restaurants and chains of restaurants, and he just hits it -- he's the one who kept saying hospitality, and i just stick with that principle, great customer service and great books, and the customer is always right. i see that attitude in other businesses that is very defensive about customers. they just can't make themselves accept that they have to do everything they need to do to make the customer happy and to make them feel good about spending their money in an independent store, a store like this. they want us to succeed. they are very loyal people. economics changed tremendously as you imagine because of a lot of reasons. some of them positively. there's lawsuits that loose ped up the dis-- loosened up discounts that publishers gave to independents. they were giving them to the big chains, but they were not giving them to us, and thank goodness some people filed suit on our behalf, and now we get wonderful discounts from almost all publishers, and, you know, those points of discount have a huge difference. we are a