gentlecure.com neil: he does need a comeback song how he is coming back for 30 years, talking about darius rutger you think about hootie and the blowfish, think of the music we've seen and gotten used to over the years even though darius himself was a master of a lot of genres and that is pinching into something very popular for a lot of celebrities but not going the traditional tequila route. the guy helping him do that is with us as well with his read on that. good to have both of you. how did you hook up in the first place? >> started talking about wine. and the one crew, part of the crew -- neil: a lot of celebrities. ryan reynolds, tequila seems to be a huge thing. elon musk, you didn't go to do that? >> chris came to me about a bunch of a. i didn't want to be a part of it. this is what i do. neil: a surprise when looking at the stuff on this. tequila seems exhaustive to me is a possibility but not other things. tell us about this. >> wine is my passion. i was associated with brands, attention to detail, to put together a portfolio, a value price people could afford. it joined over sports fo