. >> in 1978 al darman's firm ran travers and it was a huge event, probably the greatest rivalry in horseacing history. 55,000 people came and i'm guessing of the 55,000, 30,000 had never been to saratoga before. then i saw what it is and said wait a minute, we're missing something and they started coming back . synonymous with that the city fathers realized that downtown saratoga was a disaster which it was. you could roll a bowling ball down broadway and it wouldn't hit anybody and what they did, they tax themselves and it worked.all of a sudden people are coming in, restaurants arepopping up . the heyday is right after 1980. right now we're in the sale of lack the dog. we are recording belmont which was never the case before and they saw just about every resource that ever lived. >> there off in the travers. >> and american sparrow race here in 2015, it was a triple crown winner and he was going to go to the travers but they had a public forum and they announced anybody who would come in, 50,000 people showed up and they changed it and it lasted for about five minutes. next saratoga, w