. >> darnell holloway is the local manager of business outreach.n addition to yelp's clearcut denials, he's been hosting small business town hall meetings like this to answer questions about the site and its policy for filtering reviews. many small business owners like matthew and kelly remain unconvin unconvinced. >> if you're making a living on advertising sales for the people you're reviewing, there's an inherent conflict of interest there. >> these are customers leaving thoughts about us, good, bad, indifferent, there's a mix, we're fine with that. we want it to be a accurate representation. >> what they did was to take their case to the media. >> these bigger companies that come in and bully the smaller family-owned businesses. >> and today, if you visit their yelp page, you'll find that they are listed with a four-star rating and they still aren't paying for advertising. we asked yelp about this, and they say maybe the publicity got their customers engaged, but there was no change in the automated yelp algorithm. >>> fairly or unfairly, the e