so that small businesses can compete with the big guys but search engine op tim zation expert, darren babbitays, only if you are being smart and taking control of the way search engines perceive your websites. >> a lot of people are still trying to use techniques that really were good ten years ago. for instance, you might go and draft a page where you use your keywords over and over and over again. ten, 15 years ago, that absolutely worked. today, two years from now, five years from now, these methods are antiquated. they do not work. the best thing to do is to focus on your contents. content is king. >> george gill, ceo and founder of gills solutions management, shared the importance of using analytics to focus limited resources on what actually works. >> if i am going to do search engine optimization to drive traffic to my site, what's going to be the one matrick that's going to prove that this is working to me? then you want to go into analytics and figure out how you can measure that. never do a thing online unless you are measuring it. if you are going to spend one penny and you are no