darren baker is with us. also with us, bloomberg opinion. talk about how darren: many points amazon clocked on the competition. darren:amazon stole the 10,000 pound gorilla. emily: visit 20,000 pounds now? emily: i think that -- darren: i think that is the story. there are 15 times as many transactions than its competitors. there are signs it is slowing. they are up 2% year-over-year in total online transactions. cyber monday across the board was down 5% year-over-year in transaction volume. other days were up. you see this behemoth advertising revenue we have talked about before where they are growing table -- triple digits every quarter. 10% of all product use come from a sponsored search on that has been stable for the last four or five months. i think they will have to find other ways to groups of its just selling stuff online. emily: could it be 2019 will not be the year of amazon? >> it is a difficult thing to predict. it does feel like a lot of the winds are blowing at amazon's back in terms of the percentage of all kinds of retail act