i spoke with priceline's group ceo darren huston. >> we are investing very heavily in mobile.to give you an example, we did $1 billion a looking's on mobile. 2012, $3 billion. it is a very important channel for us in terms of acquiring new customers. it is also a critical part of the end to end experience. now that people are using tablets, mobile phones and other electronic devices along the whole journey, is giving us a great opportunity to enhance our product for our users. >> are you specifying for specific mobile's or apps? >> all five companies have apps for the ios platform as well as for android. we continue to evolve those products. they all have very high ratings from consumers. we have a ton of traction. mobile is not just about apps, it is also about web. we have very competitive mobile tabletducts both on the and the phone. we are excited about where we are. speaking of -- >> speaking of the web, you spent 1.8 alien dollars on web marketing. most of it went to google. is that a strategy you expect to we have great websites and they convert tremendously well. we co

darren huston is the ceo of priceline. thank you for joining us.omes to mobile, how you're dealing with the fact that some people are booking things via apps directly rather than going to google? >> we are investing very heavily in mobile. just to give you an example, our largest subsidiary, in 2012 we did $8 billion and in 2013 $3 billion in mobile. it is an important channel in acquiring new customers but it is also a critical part of the end experience. that people are using mobile and tablets to book and stay is giving us a tremendous opportunity for users. >> we be working on specific apps? >> of our five brands, we have priceline, kayak, booking.com -- we continue to evolve those products. they have high ratings from consumers. we have a ton of traction in that site. mobile is not about only as. it is about web. we feel we have competitive web products on the web and phone and we are excited. >> you spent 1.8 billion dollars on online marketing last year. most of that went to google and search marketing. is that a strategy you expect to conti

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