and darren rovell is soaking up all the excitement in indy., why don't you kick it off for us. >> well, what's really different this year, mandy, is that people are watching both on the big screen and the small screen. now, they're not making a decision to watch either on their laptops or smartphones or on tv. these two screens are working together. about 60% of mobile users plan to use their phones during sunday's big game creating a multi-platform ad bonanza. for the first time nbc is streaming the actual game itself with different ads from tv. it's targeting core fans also watching on tv and who want extra angles and info. mobile app, sha sam, you may know for identifying songs is working with half of this year's bull advertisers including toyota and pepsi. viewers can tag ads using the sha zam app. marketers this year really want to engage customers throughout the game. not just during their 30-second spot. coke's facebook page will feature those famous polar bears reacting to the game in realtime while chevy has the first ever super bowl

darren rovell knows all those things.e is joining us. >> you know how herb hates a story that's supposed to be a story but isn't? this is one of these stories. they say, oh, the giants, they were 100 to 1, a lot of people took that after they lost to the packers and now vegas is getting killed. i called five big bookmakers and none of them said they'll lose money. so the story is not the story there. but the odds -- this is probably the best odds that have come through on the prop bets. i'm going to start you off with the first score would be a safety, which it was. 50 to 1. some guy got that. he bet $1,000, posted it on twitter. $1,000 bet, $50,000 return. there it is. now, if you're betting $1,000 on a safety -- >> you got to have money. >> that guy has a lot of money or made some really bad bets. >> right. >> then i love the national anthem bet. the kelly clarkson how long would the national anthem go? now, this is interesting, bet online sports book.com has the over under at 1:35 seconds. bet online had the she sang 1

joining us, darren rovell, our senior swimsuit correspondent. >> what? >> i'm here. great articles.year's cover model for 2012, kate upton. >> so this says it was shot in centraustrali australia, kate. how does this say australia? >> well, as everyone knows, sydney is on a beach -- >> it was cold that day. it was like 45 degrees or so. >> that's not a fan. that's wind. >> tell us your story. i know that you always wanted to be -- this is no joke. you always wanted to be in "sports illustrated" swimsuit issue. >> my family are huge sports fanatics. i walked into my agency and was like, listen, i have to be in "sports illustrated." you need to make it happen. they signed me that day. and maybe an hour later, they sent me to s.i. >> there you go. it was only two years ago. >> yes. >> less than two years ago. mark, i have to ask you this. i got kate on twitter, twitter. how does that extend the models year round? before, it would be like they appear and then they're gone for a year. how does twitter, social media extend the life of the model? >> well, it's a global following. and sports

darren rovell in new york. thanks. >>> keep those tweets coming.n to your eyes in realtime. $600 price tag. so we're asking you to complete this sentence, if google's going to invest in high-end glass, it better be able to see blank. our twitter handle @cnbcsquawkst and we'll get your responses after a short commercial break. ♪ ♪ [ male announcer ] offering four distinct driving modes and lexus dynamic handling, the next generation of lexus will not be contained. the all-new 2013 lexus gs. there's no going back. see your lexus dealer. monarch of marketing analysis. with the ability to improve roi through seo all by cob. and you...rent from national. because only national lets you choose any car in the aisle... and go. you can even take a full-size or above, and still pay the mid-size price. i'm going b-i-g. [ male announcer ] good choice business pro. good choice. go national. go like a pro. try bayer advanced aspirin. it's not the bayer aspirin you know. it's different. first...it's been re-engineered with micro-particles. second, it enters the bl

darren rovell is on the scene covering this cavalcade. darren, what's the mood on the streets? out for a work day to celebrate the giants. >> yeah, we spoke to people hopefully they didn't on monday yeah, the feeling down here is day. from the world cup that we got int to. super bowl championship, is worth $40 to $50, you know, in terms of economic impact. are they from new jersey or new york? that probably lessens things a bit. interesting note, though, the mayor's office will not tell us how much this cost. in 2008 the last time the giants $331,000 1986 didn't have a parade in 1991 because of the gulf war 1986 mayor ed koch would not have a parade for the giants because he said that the giants foreigners because they had their stadium in new jersey. american express offered to pay the cost at that time and he still said no. so no ticker tape. of course we don't use that anymore. there might be up to 50 tons of recycled paper being thrown out the win doughs today. >> darren, when we talk about the weather, it couldn't be any nicer for people that are roughly 50 degrees, blue s

but before they battle it out on the field, our darren rovell catches up with players in indianapolise whether they know their current events as well as they know their playbooks. darren, this is an annual right and a funny one. >> it is. an annual right and an annual wrong, i would say. the players know that i'm coming, but they're very nice. and they try their hardest when i give them the annual super bowl financial test. what is rim mean? >> who? >> rim. >> rim? >> yeah. >> what do they make? >> rifles. >> how much is our national debt? >> $1.6 billion. you're going to go with what he says? are you going to phone a friend? you can't do that here. spell kardashian. >> kardashian. >> i-d-i-o-t. >> what country uses the euro as its currency. >> south africa. i have no idea. >> guess. euro. on the opening coin flip, what are the odds it will land on heads? >> 50/50. >> how many chicken wings are on a chicken? >> ten. >> ten. >> i got a mutant chicken. >> if you come up with a ten wing chicken, you're good. what percentage of the population will not be watching you on tv? >> 8%. >> high

our darren rovell has the story. darren? >> reporter: thanks, david.wl championship could mean $40 to $50 per person in economic benefit. who is that? where are they from? >> obviously the science play in east rutherford, new jersey, so it new york or new jersey? when you consider that often we're talking about stadiums and taxpayers, luckily people don't have to worry about paying for a stadium. metlife was paid for by the giants and jets, privately financed, also personal seat licenses sold to the fans. then again how about the loss to businesses of people now taking off today? >> am i skipping work? absolutely. >> i'm not going to work for two weeks. i need to recover. >> i told themfuls going to the doctor's today. >> reporter: maybe the number will come out, but the mayor's office has not told us how much this will cost. the new york police department refuses to tell us how many police officers are out here. we know in 2008 when the giants last had this along the canyon of heroes. it cost $331,000. we know that in 1986 mayor ed koch said that he d

now to darren rovell. all right, ncaa, march madness, insanity, used to be free partly online.r be. what's going on? >> people are freaking out -- >> i'm freaking out we have to pay for it. >> people were freaking out on twitter this morning because cbs sent out a very confusing release. i'll break it down. you know when you watch the streaming online, those four games at the same time? you could do that for free. if you want that exact same product for this upcoming march madness, you're now going to pay $3.99 for it. there's a way you can view it for free. you have to authenticate yourself, which is basically just putting in that you have trutv, cbs on your cable and put it online and you can go to those individual websites, tbs.com, cbs.com, and watch the games for free. i know -- >> i'm trying -- okay, okay. >> it's called tv anywhere. >> are they trying -- some of those i would imagine are premium tier channels. i'm guessing, right? >> tru tv. >> but you have to pay up on the cable spectrum to receive one of those channels generally, right? are they trying to prove you've

. >> it is darren rovell at his best. look at the markets here. dow up 72 points.e bit of strengthening throughout our time on "power lunch" to the tune of about seven to ten points in the dow jones industrial average. >> the chart of the day has got to be apple. actually topping through $500. as you know you've been watching the network topping through $500 today and now up for the year 23.5% and hovering above the $500 level. >> remember when that was at $150. a lot of talk today simon about the dow at 1350. so i thought we would look back and see where it's trending. obviously we were in the 1500s at the all-time high. people are wondering do we have room to go? and that's a question obviously i can't answer. >> with dow 15,000 of course on the front cover, we asked which dow stocks you think would be the big winner if we hit that level. we thank you for all of your tweets. we'd like to highlight two of your tweets. first, bank of america. >> that's a popular one with a lot of people. people on the other side of that are pretty adamant about it. a lot of people

darren rovell joins us. he's no kate upton, is he, darren?> we had the best transition from linkedin to lin. seven is wins in a row. the story of jeremy lin next. [ kareem ] i was fascinated by balsa wood airplanes since i was a kid. [ mike ] i always wondered how did an airplane get in the air. at ge aviation, we build jet engines. we lift people up off the ground to 35 thousand feet. these engines are built by hand with very precise assembly techniques. [ mike ] it's gonna fly people around the world. safely and better than it's ever done before. it would be a real treat to hear this monster fire up. [ jaronda ] i think a lot of people, when they look at a jet engine, they see a big hunk of metal. but when i look at it, i see seth, mark, tom, and people like that who work on engines every day. [ tom ] i would love to see this thing fly. [ kareem ] it's a dream, honestly. there it is. oh, wow. that's so cool! yeah, that was awesome! [ cheering ] [ tom ] i wanna see that again. ♪ >>> everybody else has got the knicks jerseys on. you had to le

. >> the correspondents dinner because darren rovell, she was darren's guest and she will be on with darren on "power lunch" this afternoon. she is very cute. >> she's not coming on this morning? >> she was 18 -- and she had a little blemish. i thought, wow, supermodels get zits, too. but when you're 18, is that a surprise? she's 19 now. as we head to break, i'm glad at this point. >> you still get zits? is. >> i do from makeup. and i appreciate it. i don't even pop them. check out the global market headline. >>> tomorrow he's too big to fail. he's the hammer. what happens when too big to fail faces on the brink? it's another squawk exclusive you won't want to miss. hank paulson. until the end of the quarter to think about your money... ♪ that right now, you want to know where you are, and where you'd like to be. we know you'd like to see the same information your advisor does so you can get a deeper understanding of what's going on with your portfolio. we know all this because we asked you, and what we heard helped us create pnc wealth insight, a smarter way to work with your pnc ad

stick arnold for a live interview with his agent who darren rovell calls the jeremy lin of agents. >>> take a look at futures on this friday morning, dow set to open up almost 30. ♪ oh! [ baby crying ] ♪ what started as a whisper ♪ every day, millions of people choose to do the right thing. ♪ slowly turned to a scream ♪ there's an insurance company that does that, too. liberty mutual insurance. responsibility. what's your policy? ♪ amen, omen >>> on a week where we've heard a lot of saber rattling from iran, cruel oil at 103.35. that is a fresh five-week high and is one reason why a lot of people are calling crude and energy at large one of the biggest threats to the economy at least here in the states as we see economic improvement in the overall data. speaking of which, we did get data earlier this morning. rick santelli over at the cme watched some of that. rick? >> traders are saying the inflation data was a little tamer than expected. i guess that's true by a tenth. but i think if you look at the core year over year up 2.3%, that's something to pay attention to. maybe even more i

our own darren rovell here with a special guest. darren?tenth year tivo is releasing its data on how their subscribers watched the most intriguing ad. the vice president and general manager of audience research and advertising sales for tivo to break the results of their study. thanks for joining us. so who do we have up top? i think we had the doritos one which was created -- >> i loved that one. >> -- created by john friedman and he woman a million dollar bonus from the fwguys at pepsi. tell me how that resonated and how do you do your research? >> i would say the reason it resonated dogs, babies, they seem to play very well in comedy. interesting point about doritos is that they have had two of the top five slots and two of the top three slots this year, two of the top five slots for the last couple of years and if you look back over our ten years, they've had positions in the top ten over the last six years so ever since doritos have been doing content, they've been doing that. tivo, it's important to point out, is the only source of co

darren rovell is going to show you who else is cashing in.ew of the market, you could see an investment opportunity you didn't see before. fidelity's next generation ipad app lets you see what's trending around the world, as well as what over a million fidelity customers are trading throughout the day. and advanced charting lets you customize your views and set up your own comparisons. our ipad app can help refine your strategy or even find a new one. i'm velia carboni, and i helped create fidelity's next generation ipad app. it's one more innovative reason serious investors are choosing fidelity. get 200 free trades and explore your next investing idea. hey, did you ever finish last month's invoices? sadly, no. oh. but i did pick up your dry cleaning and had your shoes shined. well, i made you a reservation at the sushi place around the corner. well, in that case, i better get back to these invoices... which i'll do right after making your favorite pancakes. you know what? i'm going to tidy up your side of the office. i can't hear you becaus

darren rovell says 16,000 bucks betting a safety. the touchdown to hernandez. the fourth quarterback winning four super bowls. here it is. final minutes. eli manning to mario manningham that needed to get the giants down the field for that game winning score in the final minutes. from there, inside the 10 yard line, bradshaw scores to put up the giants 21-17. he tried to stop at the goal line. patriots wanted him to score to get that ball back for one last chance. final play. a hail mary to the endzone, buying time for receivers to get there. he tries to get the ball, just out of his reach. giants beat the patriots again in the super bowl. eli manning named super bowl mvp. now leads his brother peyton in super bowl titles 2-1. >> this isn't about one person, this is about a whole team coming together, getting this win. just proud of our guys, proud of the team the way we fought all year. never got discouraged. kept our faith, kept our confidence to the very end. >> i think everybody was just disappointed. you know, this is not, you know, you win as a team, and

our darren rovell was there and he has that story. i tried to come up with something that puts it in perspective. we talk about the lunch with warren buffett auction. with a two-hour lunch, the widing bidder pays about $21,000 a minute. one fan paid $42,388 for her husband to spend five minutes with jeremy lin. to me with the star who's only played in 11 games so far. he met walt frazier and that hideous outfit and was presented with the award during the lakers game when he scored a career high 38 points. >> i identify with him, even though i'm not an athlete. he's just every man wanting -- every man and woman trying to get ahead and to try and to beat the odds. >> mitchell says he was literally obsessed with lin and his story. the auction benefited madison square garden's garden of dreams foundation and was conducted by charity buzz. join me this evening at 7:00 p.m. eastern time on the nbc sports network for a special edition of nbc sports biz where we'll talk the business of jeremy lin with his agent. >> there's a school of thought

we'll have a special guest in a couple of moments with darren rovell as we await victor cruz's arrival victor cruz, about him getting this award from vizio, a top value performer. that me the guy makes $450,000 a year. and without victor cruz, who knows where the giants would be? the wide receiver had a breakout season. today, again, as i said he is being awarded this vizio top value performer award given to the athlete whose performance on the field outpaced their salary by the widest margin. victor, thanks so much for joining us on cnbc. you know, as i was saying, you made $450,000 this year. i know you're basking in the glow of winning the super bowl. i got that at $292 per receiving yard. are you concerned about being underpaid at all? >> you know, that's never my concern. my concern is just to go out there and play my game. you know, i understand what got me here. and, you know, the opportunity that has come up for me. and i'm just happy, you know, initially just to be in this league. but i understand that, you know, when you're doing well and success comes a contract. but at the

our darren rovell is standing by in indianapolis like we all wish we were with the latest. . >> well, carl, we certainly wish we were or are as i am standing here right now. the weather is great. this city has held up pretty well. as far as the ticket prices go, there's a variety of factors. you know it's obviously the markets, which are boston and new york which can command the price. there's obviously corporate america's interest, you know, 20%, 30% of the crowd is not necessarily a fan for either side but they want to just have some idea, you know, hey, we're here in town. this is a big event. thirdly, the factor a lot of people haven't considered, chicago. the midwest connection. the money there. and it's only a three-hour drive. people can come up at the last minute. that's what we're looking at right now because the ticket prices did drop below $2,000 yesterday. the guys at tick iq say the lowest price is about $1890 paid. the guys at stub hub say $2,755 is the median price. pretty much if you're going to get a lower bowl seat you'll be paying about four grand but that

and sports business reporter darren business reporter darre rovell. >> how are you? great to be here. >> tell me about the weekend leading up to the big game. what should the players be doing, anything they are doing to ensure a victory? >> the players are focused. they have the guys focused and passionate. they play as a team and not individuals, they support each other and play for each other and play for each other. practice starts for them in about an hour and my guys are going to be ready. everybody is helping which is a good sign. >> have you spoken to the troops? how often do you give the ra ra speech? >> the first official practice is this afternoon. i will go down to the practice facility in about an hour. we will be out there to say hi and support the guys. it's a lot of fun. we are in the super bowl. the patriots are a great organization. the giants are great. locally i feel the indianapolis citizens who are big time fans are very pro giants and it makes a great experience greater. >> you are in the super bowl. congratulations, my friend. >> we are in the