for me, for dartagnan, for my company, our philosophy has been never ever. never ever have any antibiotics from birth. and that also means any antibiotic. i'm no doctor but when i read they will not choose antibiotics important to human medicine, to me that means they will still use antibiotics. and antibiotics up to today are a proponent to get bacteria resistant, to where they are made just for animals or made for human beings. that said, dartagnan, the taste getting your chickens maturing the right way, taking time and with a lot of space and without medication, we'll get the pest tasting. >> you just heard a distinction being made by continuing to use chicken antibiotics and just stopping using the ones used on human beings. is mcdonald's getting a lot of attention for doing something that's maybe not really that significant? >> no, this is incredibly significant. and it will play out not only in the fast food chain but also in the retailers and the home cook by eliminating products from their food chain from hatchery from promotion from growth you're el