tracker computer, you can trigger those phrases, basic stuff, and instead of the voice coming out at darth vaider, it comes out as you. and so that is sort of the early stage of it. and john is, talk about another committed, passionate guy. it's moving now to where you can begin to bank words and the technology is good enough to link the words together. >> you are a guy who grew up in the bronx. >> yup. >> didn't come from a rich family. >> father ran a printing press. >> yeah. >> and what did you want to do? >> well, you know, so i was, by the way i don't mean to demean running a printing press. my father paid rent and educated his kids by running a printing press. >> a little tiny shovment i don't think it makes it today, tiny place. i didn't have the sort of growing up experience to truthfully, to aspire to much. i know that may sounds funny but our world was pretty narrow. i wanted to get out of college and get a job and put food on the table. that was the mission. and you know, the fascinating thing to me is the connections of my life, and how you things changed. how i began to perceive the