that's why one company, daske, is rolling out an employee stock program. >> to our knowledge, this is the first time a company, any carrier in the united states, has done this specifically for drivers. >> reporter: ceo and president don daske, who began building a trucking empire in 2008, took the company public earlier this year with a goal of offering his drivers an ownership stake. >> we think in order to grow, we need to do things a bit differently. and a stock plan for drivers is a way to think out of the box, to help our drivers, at the same time attract the drivers we need in order to grow. >> reporter: daske, which owns many trucking fleets, is the largest operator of flatbed trucks in the u.s. it's a small cap stock, but one with big ambitions, to double in size through acquisitions over the next three years. through the new plan, drivers and other employees will get grants after a full quarter with the company. he does that incrementally over five years. the initial reaction from company drivers? >> it's not normal. for somebody to give us ownership of the company, legitimat