first of all, data. today, we'll present preliminary draft data you may be surprised we only knew about the length one hundred formula applications that had been applied for those businesses that preexisted or where located outside the areas we had a total blank. so today, you'll see anything unusual data about the formula retail study. under phase one for all today, we're looking for feedback on the topics to explore. in phase 2 we'll explore those additional topics and look at the others on a case study basis. so we'll be looking in phase 2 at particular neighborhoods with the limited funds that come available we'll be asking for your help. i want to reassure the public that the department will regain control of the policy recommendations. you've heard at previous hearings there was some that are not publicly accountable it will not be the case the department will be responsible after the sponsor work is duplicate. after the consulting work is finished the staff b will consider the changes and if the c

this data on a format and system so people can securely access data on themselves. for example digital data on their medical records and permit application. this new initiative follows the national movement growing to give residents access to their own data for their own use and san francisco will once again show our national leadership by becoming the first city in the nation to develop a strategy to give residents access to their own data. all these updates are key to unlocking the true potential and value the data sets we hold to the city which a recent study [speaker not understood] is creating a potential $3 trillion economy worldwide. by enumerating these data standard we're creating more accountability and certainty not only for public and entrepreneurs but city and staff agency that will be tasked with organizing, up loading and releasing these data sets. we've also inserted timelines regarding the release of the city's appropriate data sets. these timelines will ensure that city departments and agencies are making open data a priority for the respective dep

where should meta data live? where can meta data live? where will it live? these are parts of the story that remain to be told. one group of people said we shouldn't have anything. it would have been much easier for obama to do is to say we are going to keep it in the nsa or get rid of it. the fact that et cetera trying to make a solution, the people inside said we will need to find a way to continue having this capacity. obama and i don't think anyone on his team has found a solution to make it work which is why they have punted it back down to the intelligence community and say you think about it and ultimately, it will go down to congress to find a good solution because it's pretty messy when you take it out of the government, you have some liability risks even if you are protected from a legal liability, no company wants to have their name linked with a breach of this kind of data. >> rainey rightman is this a big set of questions for you? what does it mean for the companies? >> one of the questions remaining right now is if the nsa isn't going to hang o

we're data rich and knowledge poor. i still am trying to figure out how we can be a little more strategic. >> i think you're correct about data rich and knowledge poor. it didn't go all the other forms of collection. so we need the congress to step in where the president started off, and i was at the speech. and i saw him grappling with the civil liberties issues and the need for security. and i felt he had a level of emotional investment in the speech that i haven't seen in a long time. i think he's hearing us. but i don't think he can go far enough as president because if he does anything that stops these programs, the next president can come along and reverse them. so congress has to change the law. >> one of the challenges i think we have associated with the notion that you're not going to retain the data, if we announce to nation states that are enemies, we announce to terrorist organizations, we announce to organized crime that after a very limited period of time, your phone records are going to evaporate, your te

we hang onto foreign data longer, domestic data, and whenever you get into these real messages we're going to hang onto the data longer than we would expect because it will take us a while to sort out the intricacies of different data sets from different carriers and you get into privacy and rights issues. thee learned today that government is collecting our text messages. then, one start they -- what are n't they collecting? [laughter] >> i would not go into detailed intelligence matters other than to say some of the nuts and wherebut this is an era we have to find this balance between everything that we are putting out into the ether and the government. it's important to the former cia senior official, part of the review panel the president put together, and the president himself has said it's not on 10 he and collected but tried to get a large swaths of data to look for patterns and so on. it was important that the president tried to divorce this from the sensational aspect of snowden and what he's been putting out and broaden this to a real discussion about how to move forward an

big data is not a big deal. big data 2.0 comes along.ed now to talk about what is going on with redefining the data. steve, what was the matter with big data 1.0? >> nothing was wrong with it. it was the first phase. what you're really looking at now is more organizations want to take advantage of what they are seeing. a way toctually get outperform your competition. that is the essence of big data 2.0. how can more people tap into the data and outperform or know more about what is going on? >> i was on the air with a great investor this morning. one of his favorite lines is software is just software. is big data just data? how is it different? >> that is a really good point. data on its own is relatively irrelevant. especially the business outcomes that you derive from it. the fact that people generate that much data is fascinating. what you really want to be able to do is say how a white turn that into something magical? here's a great example. telecommunications companies spent three-500 bucks. how do you know when you lose a customer

why are we using 2010 data? we collect data on the community wide basis about every two years because it takes a lot of effort to do it. and it takes a long time. for example, a pg&e representative just told me the other day that they still had not completed the coefficient of greenhouse gas emissions verified and approved for the 2012 data. so, even if we tried to collect the 20 2012 data today, we would not be able to. we would have the data this summer and go to third-party verification and go you through that process some time in august or early september. so, we would be able to give an update to the update in terms of where we are. and i'm hoping the number will come in very close to the 20% production during the 1990 levels that we had set as a target, but are all waiting with bated breath to find out. but don't hold your breath for 10 months. keep breathing. so, where are our reduction strategies coming from? and the biggest one is the 100% renewable electricity. that's the big orange slice there. and if

data saved gets new pieces of data -- 3000 new pieces of data per second.hey want to know what is relevant to them, whether it is sports related or company related. they get the data they need that is relevant to what they needed to do. they can be other types of decisions as well. good data andas it is the way that it is analyzed and organized that makes a difference. we will continue the conversation after this quick break. also the science of finding your dream job. a company that uses an algorithm to match jobseekers and employers. is an asset later that coming a lifeline for small businesses. we are back with more in just a minute. ♪ >> we continue the conversation guests, my co-hosts for this hour. theseuded to the idea of companies getting distracted. you had a great tweet this morning talking about software. trend. is this new these physical routers that transmit the data so i am interested to hear your thoughts on this subject. is this a thread to cisco? >> they are very significant thread. if you look at gross margins they are 65% to 70% and if yo

companies collect and how the data is used. the proposed died last year in the face of overwhelming opposition from the very tech companies that objected very strenuously to the nsa's behavior. >> they see themselves as being able to navigate between their business model and their ability to maintain their customer's trust without any rules from the government. >> reporter: it was nearly a century after the telephone was invented that the law caught up with the technology. and now the law is again years behind the new technology and the companies that track us wherever we go, and whatever we do. >>> we again turn to our white house correspondent mike viqueira. mike, i was struck by the fact that the president during his speech also tried to put a human face on the nsa, saying these are our neighbors, these are our friends, they know much more than we do about how dangerous it is. did it work? >> yeah, and it's largely true. in fort meade where the national security agency is located an enormous -- by far and away the largest of

and limiting how many years that data is available.eguards for foreigners, essentially codifying previous practices, and calling for a six-month study by the director of national intelligence on further action. and adding a public advocate to the court. meaning an independent advocate would be assign today monitor the secret foreign intelligence surveillance core. other key recommendations which may not get the president's nod of approval including bulk data being held by telecommunications firms instead of the ns actual. phone companies complain that the responsibility could turn in to a liability and the intelligence community says it would be inefficient. court warrants for records, which would have required what are called national security letters before obtaining information, the intelligence communcommunity says that's inefficient. tuesday members of the review panel spoke in detail to a senate judiciary committee about some of the recommend changes such as a bulk data collection. >> our judgment was that the government should n

we have to wait until we see data which would be -- 2014 data won't be available for two more years. at this time, we don't have the answer to that question. >> john with npr. it seems to me, people who might want to take some comfort from this decline in the rate of growth and healthcare should not take comfort because it basically what's happen historically after a recession. price growth stabilizes. maybe we're near record lows because we're through a record great recession. is that the case? are you saying there's no change in the long term trends here? >> what we're saying in the article is that the relatively low rates of growth that we've seen over the last four years are consistent with the historical tend. we don't characterize those trends. it's consistent with what we've seen in post recessionary periods in the past. >> do you expect difference between gdp growth and rate of growth in healthcare to go forward with 2.2%? is that no change there? >> as i mentioned, this is a historical project. we only have taken the data and estimated it through 2012. what we've seen throug

because chances are criminals will hack the data.'s not yours it's about you and me. >> jon: and figure out how to do that. what is a more dangerous entity the more criminal mischief makers, corporate marketing, or government snooping? >> you know, it's really kind of criminal element because, you know, corporate thinks they are doing it to help you, to give you a better experience, a better product. the government thinks they are doing it to help you to gift you better security to protect you. the cyber criminals want your data and your life and they want to take over that information. that is really the element that i think if we can all band together and say, let's not collect and store data indefinitely and let's think differently about what we collect and how we use it because the bad guys are going to get it. >> jon: how are you going do that because the other two entities are doing it for a good reason. that's the only reason we're keeping it forever. they are saying we need to do this to protect you and these guys are saying

data centers in california but if this law was passed it would prevent any and it's a data centers for moving into the area anytime soon. but the law could have significant effects on the interstate it's passed and save the do have collection facilities like that data center in utah which is estimated to create a million dollar a month electric bill but if you shut off the utilities you shut off the data collection so is this a viable avenue of attack against the n.s.a. on constitutional spying powers now hopefully joining us will be one of the senators behind this bill state senator ted lieu in the meantime i want to turn it over to progressive commentator sweet welcome back to the show started talk a little bit about this here. i touched briefly on this bill per prevent it providing it prevents state owned utilities from providing services like water garbage collection electricity to the n.s.a. what else does this bill do that could bring in the thing with one of the also interesting things it's pretty public universities from instruction from holding any sort of research facilities

>> i think the enterprise is very cautious about the sensitive data, the personal data that gets exposed into the public cloud so they have their private cloudst that maintain perhaps financial details of their customers or personal attributes and facts about the customers. and then they put more of the commercial marketing or the less sensitive, security sensitive elements of data into the public cloud so you access it through some of the public cloud providers like amazons and microsofts and yahoos. >> you went with some of the companies -- give me a sense if you are selling maybe millions of storage devices for one of the data centers versus like an individual company, the prices of those a lot lower? >> the value of storage in the cloud is because the drives are much more sophisticated. usually the value proposition is better for storage providers like ourselves than at the consumer level. the consumer devices -- >> i want to make sure i understood your answer. are you saying to his question that the device we are selling to amazon is more expensive, a better device and therefore we

it's not just national data. we see this also among our adults and with the latino and african american populations that consume more sugary drinks. >> can i ask about adolescence. it's my understanding that a ucla study shows slight decrease in younger children but in adolescence there has been an increase in energy drinks and marketing are tied in with a lot of the types of sugary beverages. can you touch a little bit on that? >> yes. i think it's part of the environment that children are in and as an adolescence you are going to have more independence and more pocket change. the industry does a lot of marketing towards young people and whereas in the younger age groups parents have more control of what their children drink. i think that contributes. the whole series of pieces that contribute to children drinking more sugary drinks. does that answer your question? >> yes. >> so, taking a look at soda expenditures it tracks pretty closely to what we see with over weight and diabetes. it's more with people of col

enriched the data factory without the data factory having to pay for anything. and the data factory sits in the middle, far more closely connected than any automobile factory or textile mill ever was directly connected to these consumers, who in turn provide immediate rich feedback and it's all maneuvered and massaged by these central data factories. and i'm going to spend the next few minutes explaining some of the implications of all of this. but here i am trying to get across the notion that the data factory benefits from unpaid contributions from lots of people and hear, to give the sense that the data factory is actually selling a whole bunch of services, that most importantly allow the purchases of those services to make money for themselves. but you can see now how powerful the position of these data factories has become. so, here is one example in this is the only example that i will give you of unpaid contributions but think youtube, think yelp and think of a whole bunch of other services and at the same precise thing. linked in about a year ago started

this data be reversed engineered? giving me quotes about the nsa, which is not us and not what we are doing. you are in a contest of who can collect the most information. i fundamentally reject the categorization. we are doing,at we are making every effort to be very careful in satisfying the federal law in terms of security and privacy and in terms of treating consumers properly. if we are careless with their information, that is not consistent with our mission. we are not. >> can this data be reverse engineered? reversedr data can be engineered is a complicated one. that is why we aggregate as much as we can. there may be information gathering said the government has done across many sectors that at one time could not be reversed engineered. that is something we are careful about an mindful of. -- that is not an issue you can answer and a one time for all time. it may change over time. >> the fact that you are concerned about it, do you think it can be reversed engineered? >> we are concerned about making sure that

we need to talk to people and developers both about understanding good data practices, good data hygiene, if you will, and proper and improper uses of these technologies. that is a conversation we need to continue to have. >> how much do you sense, consumer awareness or even a backlash now, fueled in part by some of the nsa revelations. we heard at the beginning of the program. how much dow sense that there is a backlash of concern over privacy? >> well, certainly targets sales were down over the holiday because of the big public awareness over their data breach. clearly people have some sense of unease sometimes when they are on the internet. should they clear cookies who is tracking them we don't want that unease when it comes to driving a car, when it comes to your house. i think we need to do better in things at making sure people feel empowered by the way that data is being used, that they are sure it is being used for them as opposed to companies doing things too them. i don't think we have seen a backlash yet. i think the nsa revelations have forced a lot of people to think harder

of our data that will rely on a literacy refuse. we don't have the information to provide a conversation but it will scratch the surface. the other topic that comes up no more than where on the spectrum is rent. so what is labeled s is the formula retail in the real estate market factors that influence that. where formula retail is located and releasing factors like rent and vacancy rates from the market and sales volume and sales price in the neighborhood and lack of controls in the neighborhood that will require a lot of legwork but it critically important. we welcome our feedback on those topics and the feedback of the public. i want to reiterate our next step. as was mentioned this is not the sweeping public engagement process that maybe we would engage in if we have more time but we've created opportunity for any public comment? whatever we can the next meeting it before you february 27th where we'll present the completion. so next during the mid point of phase 2 when we've begun the neighborhood case studies we envision being

space in particular, we were doing a lot of things around the data and analyzing that data.t's helpful to have those folks. >> i want to talk about trends. you are on twitter and big on instagram. what do you think is going on across the social landscape? is snap chat a fad, or here to say -- stay? >> it is hard to say. i am not a huge snap chat person personally, but there are people who gravitate towards that or instagram or twitter. they find the tools that they are comfortable with. people ino different different groups and everybody finds the tools that they tend to gravitate towards. >> do you think they were right to turn down $3 billion from facebook e >> op-ed piece -- from facebook? stick it had people understand.n they have a big idea what they're going to do, and i respect that. >> we are on with stephen crowley, the ceo of foursquare. we will talk more about his turnaround plans, coming up. ♪ >> welcome back. i'm emily chang with sam grobart here on the set in new york. we are talking about foursquare. foursquare has had its doubters. a company -- the company la

we are trying to improve the data. using wi-fi in the stores to see how many people are walking by, how long are they staying. >> are there privacy issues at play? >> it is a big issue. we have worked on it since the beginning. we are making sure that it is all anonymous data. we have worked with senator chuck schumer and the fcc. >> how do you use that data? >> we install our data on the existing software. we provide a wi-fi signal to smart phones. >> the story for a long time that people talk about is e- commerce. they say that it will eat physical commerce because there's so much data to collect from a transaction. we know who you are, what browser you are using. the store is a black hole. once you went in, who knew what would happen? now there is so much more data to collect from that location. >> the data advantage that online retailers have had is diminishing. just like amazon, where you have a seamless shopping experience, physical retailers can now do much the same thing. how many people are coming in for five

it's not should the data be collect the but it's who should hold the data after it's been collected. number two, you just heard ben rhodes talk about this. it's not clear who will hold the data. will it be these phone companies and will they create another entity whose job solely it is to hold the data. is there some way outside of the government that it exists now -- that's a whole other hornet's nest in terms of who wants to hold the data much less whether we should collect it. the thing i thought that was most interesting and chuck touched on this, this speech struck me as an attempt to reassure the american public, reassure foreign leaders and reassure foreign citizens that there is reason to have faith in the american government and what they are doing in regards with the nsa. this was not a rejection of the surveillance programs. it was an attempt to largely defend why the surveillance programs are necessary and yes, we understand you're not happy so here are a few things we'll do to make it more transparent or make it sort of -- change it in some way but we're not going to fun

-- sovereignty over data.na, and this is one of the results. facebook is blocked in china. this is what you get when you try and visit facebook on a chrome browser from inside china. because facebook will not house its services that are meant to serve chinese customers inside china, you can't access it. so this is the kind of world that would become really much more of a facsimile of the international telephone system rather than a free and open, borderless internet. and that is because you have a lot of people who feel that their rights are being violated. now, in my book, "consent of the networked," i argue that we need to start taking charge. we need to start thinking of ourself toes as citizens -- ourselves as citizens of the internet, citizens of this network world and not just passive users. that we need to start telling governments, telling the companies that run our services that we want our rights to be respected and also recognize that if only some people's rights are respected and not others, then u

nine couples had been giving nsa direct access to all user data. a defiant president obama said the math was simple. >> you can't have 100% security and also then have 100% privacy and zero inconvenience. >> reporter: a new days later snowden took to the airwaves and identified himself fueling the now public debate. >> i sitting in my detective certainly had the authority to wiretap anybody even if you're not doing anything wrong you're being watched and recorded. >> reporter: and everything could be held indefinitely. >> the storage increases every year. >> reporter: revelations kept coming. in late june the british version of the nsa had intercepted communications of world leaders at a summit meeting in 2009. another guardian story reported that the gsq was working with the nsa to track data around the globe, and the nsa was secretly help to go pay for it. in august the "washington post" audit showed the agency had broken its own privacy regulations more than 2700 times. president obama announced a new review of the nsa but insisted that edward s

expensive data collection, expensive and risky. the census bureau will achieve even the same or better results. do so by making a granular data available to researchers and one to 5 percent statistical numbers. why do you seem to need more data, 70,000 tons per cent more than what the census bureau does for their data or anyone else does and that matter. >> with all respect to the professor, i don't mean to discourage him, and learn there are economic experts on about $0.16 of every issue. on this low we have family work with industry and are collecting information for them the very same with other agencies have done so, they often prefer to provide it wholesale rather than themselves having to go wind faugh a sampling device six. it's easier for them to provide the inspiration. that has been our experience and is why we have proceeded as we have. >> tea till the consumer the you're collecting this data? collecting data. >> we had this conversation the number of times. we are not collecting information about mr. garrick or cordray.

as i said before, a lot of the devices don't protect data at rest. don't protect data in motion. so some german hackers had fun with it. the top chart is an example of that, where they manipulated the readings from the smart meter that would display on the graph. if you can't see it, what they're saying there is: you have been hacked. you can have fun and games, you can lower your energy usage at home. the neighbor that is causing you a lot of problems, you raise the usage so they get billed more. we are exhausting all of the i.p. addresses. we are transitioning to i.p.v 6. consider all the grains of sands on all the beaches of the world. that is how many addresses will be available under i.p. v6. one company has ruled out light bulbs that are using i.p. v 6 addresses. this is great. you can regulate the lumins onity into your home. is an opportunity to eavesdrop. it is not well protected from lurchers. i can know when you are home or not, or maybe just know how you like your lighting. if we have i.p. addresses, we will connect everything, including a toaster. what could possibly

and we draw from two data sets to get this information. one is the police records themselves that tell us who was involved and what time of day and the other data set is all the information we have about the physical environment in the city. so one example is left turns at signal lights at intersection. left turns account for 30 percent of severely or fatal crashes. turns in general are a big issue for us. so left turns is in the police report and then the locations of the places where we have signals is information that we have. so we put those two together and that is a very simple crash profile that we call left turns at signal intersections but they become more complex with more data. i will give you a few examples. so, this is just a little more information about the data that we do have information about the age of the pedestrian involved, but we don't have the, the police do not collect data about whether or not that person has a disability. national data has shown generally that those vulnerable populations are when crashes happene

congressman, what should happen to this meta data? >> for me to tell you this is exactly what should happen to this data, i'm not prepared to do that, but i don't like the government collecting all of it. i don't think the government should be sweepg everybody, collecting all this data, but weave we've got to have hearings, what is the most efficient way to manage the data that protects the constitution and people's rights? that's not a sound byte answer, so we've got to do our work. it's going to be hard, laborious, and have a lot of public engagement. >> one idea floated is this public advocate, closed hearing, court people don't know about, they are making these consequential decisions so you want to bring in somebody to make the other case, because unlike courts we're used to, there is no other side that's presented, but general hayden again this morning said here's why we should be worried about this idea. let me play that. >> if you put an advocate in there every time nsa wants to go to the court for an individualized specific w

we call it the data factory.ant to spend a couple of minutes six lightning the powers that have enabled the enormous rise of the data factory in the last 10 years. so a few quick thoughts. the explosion of bandwidth and the change here has been unlike anything anyone has ever seen before in any comparable time over the last 25 years. the second is in storage. it's hard for us to imagine today that about 14% of stored information existed believe it or not on vinyl records. then we all know what has happened with computers and computation. 25 years ago, most of the competing power in the universe -- computing power in the universe was in a pocket jacket later. obviously, that has shifted dramatically as the years have gone by. the other thing that has helped consumersrything for and workers everywhere and these data factories is the absolute massive explosion of applications in the last 40 years. todayor us to conceive when we have as you see on the right, millions of apps available on a little device that just 40

that's the type of data that the nsa has been collecting. that what does that tell you? >> the nsa have certainly adopted an attitude that they never saw a piece of data they didn't want to collect. i think it's true, the attitude really does seem to be getting now it may come in handy for something down the road. >> what do you think the president -- i'm sorry, what do

we hear a lot about big data. big data is everywhere, in the academic world and the commercial world, well debra talks about small data, your personal trace through all of this date that that is being gathered up. she's looking at how this personal trace can have clinical value. if you suffer from a chronic disease, the data from your smart phone can help your clinician treat you better. these are things where we take often in the tech world contracontrarian views. it's working with clinicians, and cornell medical college and entrepreneurs. >> and to put it in context for people who may never have heard of cornell tech, the idea is for american competitiveness in general, you need the right kind of tax policy, capital, money, you need human capital, and this school is meant to raise human capital. people who are savvy about the tech world. savvy about business, and willing to apply it to industries in new york city. >> what is the advantage to the economy. you mentioned competitiveness. america is competitive beca

the companies collect and how the data is used. the proposed law died in the face of overwhelming opposition from the tech companies that objected so strenuously to the nsa's behavior. without any help or any rules from the government. is it took a supreme court ruling and an act of congress. now, the law is again years behind the new technology and the companies that track us wherever we go and whatever we do. >> tony, really, today's speech from the president doesn't really change any of this. there was some mention of google and facebook and perhaps warehousing meta data and some sort of private container. it's good to know that the companies that nobody could have imagined a few years ago are directing more than the meta data we talked about. >> jacob ward for uspom says the government will not hold on to meta data. what is it when you brake it down? imagine you are making a phone call from new york to someone in los angeles. your call wouldn't be recorded. it would not, but where you are calling from, your phone number and the

here is some data. do you think it's going to change whether they continue to pull back at 10 billion a month? >> i don't think this one data point would be enough to change the fed's mind at this point. as i think you had earlier in your program this evening, we've had a number of other data releases just in the last few weeks ranging from business sentiment to weekly jobless claims to consumer data showing that the economy in the u.s. while not robust is gaining momentum. so i think the fed will look through this number, given the weather distortion, i think we probably have to see more before the fed changes. but you're right. they are focusing very much to make sure the economy has momentum. >> and how about for you, rebecca, in terms of your investment strategy? to what extent does this one data point make a change in what your plans are for 2014? >> when we see volatility, today the market didn't do that much. but when we see a data point that disappoints and leads the market lower, fit hasn't cha

thieves are after your data as well. a new report says a list of retailers that hack beyond target and ne neiman mash marcu. consider this. the news of the day plus so much more. answers to the questions no one else will ask. >> it seems like they can't agree to anything in washington no matter what. >> we put all of our global resources behind every story. >> it is a scene of utter devastation. >> and follow it no matter where it leads - all the way to you. al jazeera america, take a new look at news. >> our coverage of spying, prying and privacy continues now with a focus on a growing security risk to everyone. hackers are carrying out cyberattacks every day. stores and their customers are at risk. the hacking of target customer data made headlines and other retailers are hit and now we are learning that the threat is much bigger. mark schneider reports. >> it is looking more like target and neiman's aren't the only retailers hackers are going after. at least single broaches at u.s. merchants that have not been named.

now there is so much more data to collect from that location .f >> the data advantage that online retailershad is diminishing. just like amazon, where you have a seamless shopping at her and, physical retailers can now do much these aim thing. how many people are coming in for five minutes and leading? that indicates that the lines are too long. >> a store can figure out if a red dress or a blue dress in the window attracts more traffic. which is it? please say blue. >> a red dress drive more traffic. >> i were the wrong color. -- i were the wrong color. how is some of the technology that you are working on make my retelling areas different? i really get to go to physical stores. i am over over what -- i am often overwhelmed because there are so many choices. i am not there often enough to understand how to find what i want. >> it depends on the mode that you are in. if you are on a mission mode, you go to the grocery store and you want to get in and out. letteres we are in a mode, where we want to enjoy the experience. the technology helps in both of those scenarios. in mission mode, imagi

e commerce websites have made it easy to tell personal data. but like how the dotcom become the targets are pulling information from consumers the government caught onto the trend today to tell him how to get trickier. due to the kirkland are still kind of marketing and internet they can tell one person's personal data for five to fifty un court in eastern cuba up to eight dollars that much for the millions of people registered online. a treasure trove of information available kelly individual information has become more and frequent than before earlier this year. chinese media reported that express delivery company. we're still in their delivered his lines received include client name phone number and home address if want i can deliver it you can divide it which i attended one can easily find what cycling information interest he will cop that was one dollars addition to the airport to pierce market competition and your profit some careers and express delivery franchises the silverstein to make money express the grief that time between eight an

tor takes your data and bounces it around the world over several different data nodes.se nodes only know one thing, where to send your data next. that way no person or agency can figure out where the data came from or where the data is going. currently, about four million people use tor but tor isn't for everybody. first of all, bouncing the data around the world kind of slows things down. furthermore, tor isn't compatible for things like flash so watching video and cool online graphics is difficult if not impossible. tor drives the n.s.a. crazy because it's so darn good at masking all that online data. who does the n.s.a. have to thank for this dastardly data hiding technology? it would be the u.s. navy. much of the funding behind tor came from the navy, the state department and the pentagon. that's because tor can be used for lots of people for very noble purposes and been embraced by privacy advocates, disdents, and journalists. but anonymity has its benefits to people with far more nefarious goals as well and it includes drug dealers, gun runners and terrorists. kin

gerri: consumer data fast widens. over a million cards may have been stolen at neiman marcus and iconic consumer brands. these companies might not be around for much longer could leave the experts. and we have the latest research on omega-3. we are watching out for you tonight on "the willis report." ♪ ♪ ♪ gerri: welcome to "the willis report." the data breach affecting millions of consumers in this country just keeps getting bigger. neiman marcus saying over a million of its customers have@ neiman marcus saying over a million of its customers have had their credit cards hacked. visa and mastercard say at least 24 of those hacked cards were by thieves. and the fbi is reporting warning retailers of more attacks to come. welcome to the show. it is great to have you here on the set. so now we know about more retailers in the number of folks that have been hacked. tonight the fbi, we find out has said that you need to be prepared because there are more hacks coming. what does that tell you about the severity of this crisi

we are going to data points a day.very intuitive and retailers can get going in a matter of minutes. >> will smith of euclid, steve of intel. we will be talking more about how artificial intelligence will be changing your shopping canrience coming up and you watch us from your phone, tablet, and as well -- bloomberg.com as well. ♪ >> welcome back to "bloomberg west." i'm emily chang could we are in new york all week. our series on artificial intelligence, "beyond robots." we are here with will smith of euclid analytics and intel's futurist. we were talking about apple's , which could revolutionize the physical store experience. it has gotten mixed reviews. >> apple had ibeacon as part of ios7 but they didn't talk about it much. correct me if i am wrong here -- it is leveraging the power of bluetooth low energy, which turns your phone into a little beaten which can work in conjunction with sensors in stores and when you play around with that information you can do interesting things. >> are you optimistic about that, st

public health providing a lot of the data analysis. this is something we talk about a lot and a lofty goal that public health and transportation intersect and this project is unique which has made it a better project. we showed you what i call the safety streets, that is the 70 miles or 6 percent of our streets that account for the pedestrian crashes in the city. in addition to the network that you saw which focuses on the street in soma, tenderloin and mission and third street and 19th street, we also identified several intersection that are not on the network but that still represent a pedestrian safety concern. so those are sort of scattered around. many of them intersect with freeway on ramps and off ramps which is not a surprise to anybody. once we have that focus of those 70 miles, then we really needed to understand what's happening, who is involved, and what should we do about it. that's what the focus is of walk first. the first thing we needed to focus on is now we have a sense of where the problem was and what was happening.