datuk: the anti-palm oil lobbies are very, very strong and very focused.e of the problems we face with the anti-palm oil lobby is that these lobbies do not make e an attempt to differentiate palm oil coming from different producer nations. and we have always stated that malaysia does it differently. reporter: the message about palm oil here is very different to that in europe. >> i love mymy vitamins. >> i lovmy palm oioil. >> i i love my palalm oil. anand so should d you. >> i i love my palalm oil. rereporter: thisis ad was cree with goverernment backing. withth government t backing. the debate i in europe hasas td palm oil into a matter of national pride in malaysia. it's a country fighting to save its palm oil. more than half is produced by large corporations. for years, these have been subject to strict regulations covering minimum wage, labor protection, and environmental standards, all long-recognized by the e.u. malaysia is the world's second largest palm oil producer after indonesia. fruit is constantly being delilivered to thihis mill. ththe kern