lemonis: a quick-service chain started in 2004 by chef dave jurena and his business partner. dave: anything else for you, sir? lemonis: dave did the cooking while his partner ran the business. woman: that's good. lemonis: and before long, the soup market had expanded to five locations, with plans for many more. then dave's partner and co-owner died suddenly, leaving him struggling to run the company and putting his dreams of expansion on hold. dave: can't do it. lemonis: and that's why he reached out to me. a high-margin, high-volume concept like soup would make for a great franchise opportunity. and with $2 million in revenue, the soup market may just be a few small fixes away from being the next big thing in fast casual dining. i'm meeting dave at the soup market location in hales corners -- a suburb of milwaukee. what i noticed right away when i walked through the doors, about the design, well, there isn't any. it looks more like a hospital cafeteria. stephanie: hello! lemonis: hi. stephanie: how are you today? lemonis: good. how are you? stephanie: good, thank you. lemonis