stuart: dave portnoy, is with us now and going to explain it all. always good to see you.h you mean by something? >> letting them walk all over you, doing what you can to appease somebody, basically having a crush, then you don't think logically. before we go further i am a swifty. let's not make me anti-swift. i'm wearing the friendship bracelet now, i love taylor swift. but the nfl was simpleing. stuart: every game so far, viewership goes up, tv shows make a fortune and the nfl looks good. don't see what is wrong with that. >> nobody will watch the new york jets if you don't put taylor swift on, that's a poverty franchise nobody cares about. what you have to balance. i love taylor. i was there is taylor? is she drinking a high noon? the common nfl fan, you have to walk a fine line between i want to watch football, this is my time away from my wife and daughter to rejoice in the meantime and you are turning it into a taylor swift concert. it is not my concern. you do have to walk a fine line, don't want to alienate your normal crowd. stuart: i have never been to a taylor