. >> david coleman. >> he's done a book called "the 14th day," and we're publishing that in october 2012 it's going to be an anniversary -- 50th anniversary for the cuban missile crisis. they know the book "the 13th day" and the movie, and david's question is how about the 14th day? the day of the cuban missile crisis. this is a book filled from the presidential tapes project at the university of virginia's miller center, transcripts from the kennedy white house about how kennedy managed the outcome making sure the missiles were removed from cuba to managing congress and the results of the crisis. >> what's mr. coleman's background? >> he's at the university of virginia, both history department and at the miller center. >> how long have you been with norton, and how long have you been chairman and president? >> okay. 36 years in norton. i started norton right out of college, been running the place for the last 18 years, and chairman since 2000. >> when it comes to e-books and real books, what is the break down revenue-wise and so on? >> so on our trade sales in the last year, which we ju