. >> larry: all right, david cornwell, this is your bailiwick.re sitting with tiger, what's your advice? >> first, you recognize that you are going through a personal tragedy. and it's impossible to separate the personal from the professional. primarily because the public expects authenticity. they want to see authentic remorse. he doesn't get a mulligan on this. so he has to be able to go through the process of dealing with this terrible exposure about his marriage coming apart, in a way that enables him also to present himself to the public in an authentically remorseful way to begin to rebuild his brand which is his character, focus, discipline, all the things that make tiger woods tiger woods. i happen to think we may see him on this show, expressing to the public, through you, how sorry he is for what has happened, how sorry he is for not only letting his family down but for letting the people that support him down. >> larry: are you saying, david, that a web message isn't enough? >> i really don't think it is. my sense is, the cuts on his f