>> i do love that film i'm amazed by what david fincher did with that film but i avoid it now, becausead going at it. [ cheers ] >> that actually -- but that actually is when i - it's the first punch of the movie and i hit him in the ear and he says, he -- fincher came up to me and said, "hit him. you know, connect with him somewhere. and i didn't know what to do and i hit him in the ear, and he says in the film, he goes, "ow, why the ear?" [ laughter ] >> jimmy: dude, that was real? >> yes, that was real. >> jimmy: you boxed his ears wow, you hit him look at you guys you guys were babies >> we were children. we were children so that's -- [ audience aws ] >> jimmy: what a cute picture. >> i know. >> jimmy: what a beautiful picture. >> david fincher, a great makeup artist as well as a a great director >> jimmy: exactly. he is. he is talented >> it was very special >> jimmy: speaking of special, i'ing to segue into "motherless brooklyn." congrats on this film. this has got -- the work that you put into this. first of all, let's just say, your acting is phenomenal. you got great reviews.

back saying well you know it be when you look at we've all seen the what the social network the david fincher film and you know we can so we kind of have the basic idea of what it really was i mean yeah it was they wanted to create a social networking site but according to the actual origin of facebook was darker board being asked to essentially work on the coding that was sold about working website by 3 classmates the big boss twins being 2 of them between 2003 and february 2004 zuckerberg reportedly told the classmates about delays with coding of intervention he launched his own site facebook. there was lawsuits involved and hundreds of the 3 people who came up with you know kind of have this other alternative idea that he was supposed to be cold and coding and sued him eventually that was settled you know basically they accepted a settlement in the 1200000 shares a piece of facebook and was eventually because the castle is out now and just kept their cash and put it in something else because i don't know if it's because well i want to be and it's interesting because when you dig into it yo

enough thof they spent a huge amoun money, sight uns -- unsee >> they identify the people liked david fincherthey knew there was an audience for that combination. >>in until kpacey ran into trouble, it was a successful show. reporter: also, the porn industry. >>ahey use d more than other companies in their creative efforts. typically adult films arehort. if you watch a lot of them, they get a lot of data. they are cheap to make. >> better porno for science. reporter: even in pre-internet customer taste.y was wat hbo's "deuc" >> i never mix it up.er i'm starting to get a real sense. >>e were living in the past, the data bronze age. this has become a gusher of data much cheaper to gather and analyze. reporter: most academics shy away fromtudying porn, but theyse it as a case study because it is been so innovative, down to using data write scripts. what are examples of the crate of choiceslet's say, an adult film company mht make, based on an analysis of data? t is there a plumbere door or a pizza delivery guy? >> absolutely. d whs the room look like, what is the person wearing? those things can

they like david fincher, they like kevin spacey. tand so, we're going to pse things together, and we know there's an audience for that kind ocombination. >> that turned out, at leastsp until kevin acey ran into some trouble, to be a very successful show. >> reporter: even savvier at using big data to create content? the porn industry. mo so, for a few reasons, they probably use dat than other companies do in their creative efforts. one, because typically, adul films are short. people watch a lot of them. they get a lot of data, theyie have massivership and they're cheap to make. >> i've been approaching it scientifically, as of late. why not, right? >> better porno through science? pre-internet days,orne, even in instry was studying customer tastes. the professors cite the peep show operator in hbo's "the deuce," set in the '70s. >> see, past couple of months, i've been sorting the quarters from eacmachine separately. now, i kw which film i'm running in each machine, and ih never mix it up before we do the weight. starting to givee