to answer that, we turn to david garrity, technology analyst with his own firm, g.v.a. research. >> so david, do you think that this means google has to change things up >> we may see a few changes, but understand first and foremost that google makes android availability to handset manufacturers free. >> despite the apple against samsung, if they wish to migrate away because of litigation risks, the cost they face of developing their oeb software is clearly a very expensive proposition. >> susie: but doesn't apple, and the strategy to modify anything and the current devices? >> i'm sure the handset manufacturers are going to come back and suggest that changes be made, and a certain amount of innovation has to be made to go away from what apple has with ios, but google's best defense is look, google incurring cost developing the software in the first place, and the handset manufacturers use it at their own risk, and obviously their alternative is, you can either use apple software which they can't because they'd have to pay a license fee or go to microsoft or research in

david garrity says that would be a bad idea. jay of business insider says apple should wage war against google. jay, why? >> well, you can go after all of the handset makers and all the phone makers but it is going to be -- you are going to have more handsets popping up and more companies coming up. this is really about google's operating system so make it about google's operating system. >> all right. david, what's wrong with that argument? >> well, i would argue that, you know, google is not able to sell its own android operating system software unless it has hand handset oem to partner up with. if apple decides to reinvest some of the profits they made up the iphone and discouraging all the other handset manufacturers from licensing the software, you know, why bother spending money against a deep pocketed competitor such as google? if you basically scared all the fish out of the water, look, there is nothing left to catch. >> what do you say to that, jay? that's compelling. >> i would say that -- these companies still out the