right now we talk about david kesler. why do we look and feel in ways that we do not. >> blows help me give a warm welcome to doctor david kesler. >> stharng you, and thanks to book passage, one of our favorite bookstores and thank you all for coming out. >> the journey that led to capture, began about 25 years ago for me, at f.d.a. we began the investigation into the tobacco, and, i became interested why one would smoke one and then, 780,000 more over a lifetime. and then i became very interested in overeating and trying to understand why that chocolate-chip cookie has such power over me. the mechanism in both seemed to me to be somewhat similar. a stimulus, highjacks our attention, based on past learning, there's this arouse sal, increased attention. these thoughts of wanting, and i eat the cookie, and i have this momentary bliss and two minutes later i go why did i do that? and the next time i'm exposed to some cue associated with it. i do it again. i strengthen those circuits. so i had to learn everything i could abou

please give a warm welcome to doctor david kesler. [applause] >> thank you, and, thanks to book passage. one of our favorite bookstores and thank you all for coming out this evening. this journey, the journey that led to capture, began about 25 years ago for me at f.d.a. we began the investigation into th tobacco industry and i had to learn everything i could, about nicotine. i became very interested, why somebody would pick up a cigarette, smoke one and then 780,000 more over a lifetime. so i had to learn everything i could about nicotine. about addiction. and then i became very interested in year -- overeating and why that cookie has such power over me. the mechanism in both seemed to be somewhat similar. a stimulus highjacks our attention, based on past learning, there's this arousal, increased attention. these thoughts of wanting, i eah the cook kicks i have this momentary bliss. nothing else is getting through, two minutes later i go why did i do that? and the next time i'm exposed to some cue. i do it again. i strengthen those c

right now we talk about david kesler.