david kiley reports for aol autos and advertising able. age.akers spend a fortune on tigs, one o advertising, it y runs in billions of dollars. so, which auto makers are getting the biggest bang for their buck? stay where you are, we'll be getting in all that, in a moment. from our studios in the motor city this is autoline. >>> what does this city know about luxury, what down a town that has been to hell and back know about the finer things in life? >> this is the motor city. this is what we do. ♪ >>> in case you hadn't seen it that is a snippet of an ad chrysler ran during the super bowl, an ad we'll discuss because it caused controversy, joining me are david kiley from aol autos and advertising age. gary topolewski, creative director who worked in the advertising agency, and jean halliday from autoadopolis. jeerch, i'll start witjean, tha, what do you make of that? >> it was one of the few advertisers that didn't release it pre-game. the two minutes went by fast, gritty, honest, made detroiters happy to be from detroit, will resonate with am