development devn tunisia, we're joined on the phone by "new york times" cairo bureau chief, david kirkpatrick. good evening, david. >> reporter: good evening to you. >> set the scene for us. what are you seeing out on the streets of the capital tonight? >> now, it's dark here. and it's been, frankly, a frightening day. this morning, there was a new presence on the street-- large numbers of young men, newly deputized with police vests, but otherwise in plain clothes, and carrying guns and clubs. and though nominally police they were, frankly, a little intimidating. i think most people wisely stayed off the streets for fear of the police. there were tanks in evidence around downtown, frequent gunfire. from my hotel room where i was working this afternoon around 3 45, i heard a particularly loud burst of gunfire, ran to the window, saw tear gas rising up once again from the main boulevard here, and i was able to see some rooftop snipers aiming down at the pedestrians below. snipers have been a particularly terrifying aspect of the tunisian government's response to the recent wave of protests. a

companies have to factor that in, they don't like that they have to. >> rose: i am out of time, david kirkpatrick, the book is called the facebook effect and i don't remember the rest of the title, but what is the rest of the title, david? >> what is the rest of the title. >> inside story of the company that is connecting the world. thank you so much for having me. >> rose: david also writes for the daily beast, ken auletta writes for new yorker magazine and wrote google which is now in paperback. and michael malone, who has been a guest of mine not only on the program but also business week for the column at bloomberg business we can has written well about hewlett packard and the titles i cannot remember but michael tell me what they are. >> bill and dave, who is a biographer of hewlett packard but more appropriate to this the future arrived yesterday which is about the new types of corporations, protean corporations. >> rose: thank you all, fascinating. we will be right back. >> thank you, charlie. >> rose: stay with us. we look at this week in politics with bryan williams, he is anchoring and

. >> the facebook effect author david kirkpatrick spent several monthsed in the company. >> they cannside facebook and get more data about you than you've told them. >> that meticulous tracking of users' online behavior was headed by jeff who founded cloudera a software company in palaal toe. he built and led the data team from 2006 to 2008. >> it wasn't until we started watching eechl page view that we got the really tremendous bytes of data. >> one of the patterns important to be identified? >> how new users turned into active and how active turned into deactivated users. we really try to understand all the different variables. did you put a profile picture up or not? when you join, did you join a dense network of friends or loosely collected? if users come back regularly, we're building a new product. >> was the data you're looking for the thing used for targeted advertising? what people were buying and products they used? >> yeah, what users clicked through and things like that. >> at a presentation to advertisers in 2007, mark zuk zukerberg pitched the benefits. >> on facebook w

. >> host: financial times best of 2010, they include the book by david kirkpatrick "the face book effect." also covered by book tv. all of these lists that we are siting, all available on our web site under our news about book section. you can see it there. the center column. news about books. all of the different lists by newspaper and magazines and publishing news letters. they are all right there in case you'd like to review them yourself. good evening. >> caller: good evening. how are you? hi, jenn. >> guest: hi. >> caller: hi, i would like to ask you about self-publicking a book on ecommerce. my question is do you have any advise on how to go about doing it? and are there any self-help books or information that would help one publish their book on e? >> host: jenn risko? >> guest: let me understand the question. the question is how does someone go about self-publishing a book on ecommerce? is that right, peter? >> host: what advise would you have for that person? >> guest: if you want to go the way of self-publishing, i would just google, you know, how to publish a book. i would be