there is no one better to speak to then david kirkpatrick.the author of "the facebook effect." the social media effect is profound. >> you are right. it took business a while to digest, the landscape has shifted because of social. every company has to engage in social. in order to be successful. >> the word you use is instrumentation. they were trying to synthesize but you and others have written about. -- what you and others have written about. >> what we are really moving towards is a society where people are connected to each other, but things, the internet of things, the intelligence is shifting to the edge of all parts of our world. everything is getting connected. the world is a world in which we have signals coming from all sorts of sensors all over the world and people and we have to integrated together. >> there are two stars in this discussion now. andrew keane with his theories. >> which i don't agree with, but i respect him. >> are we getting dumber because of david kirkpatrick's world? >> if i thought that, i would probably be as

they have a lot of things we don't hear about, i'm sure. >> david kirkpatrick and ali rosenthal.p next, we head to the campus of alibaba. this is an inside look at office romance, alibaba style. ♪ >> welcome back the best of "bloomberg west." i am cory johnson. alibaba is a weird company in about a thousand ways, but one unique way is built around love. "with all due respect. "bloomberg west" producer candy chang traveled all the way to alibaba headquarters for a look at love alibaba style. >> when you enter alibaba 's headquarters in china, it is a lot like walking into any tech campus in silicon valley. there is a starbucks, yoga classes, and three cafeterias. but the perks don't stop there. alibaba takes it one step further, helping employees find love, marriage, and even start families. it may look like any other tech company, but the culture here is unique. employees refer to each other as ali people. and many assume nicknames taken from kung fu novels. >> one of the big influences on jack ma's life was a martial arts novelist. >> that has attracted young people to work at a

for more, i'm joined by david kirkpatrick in new york, author of "the facebook effect. " she is presudebntident a strategic partnerships. how do you see this playing out? >> it is almost getting boringly predictable. they have beaten nine or 10 wars in a row. i thought it was so interesting how zuckerberg answered questions about putting the wrong emphasis in the developing world. he takes such a long-term view. >> yes i heard that. i love that. it was an amazing moment. >> long-term. >> you are not an investor if not long-term. >> if you really want short-term, do not invest with us. corey, i have to say, the thing that most blows me away -- three years ago they went public. now they are up to -- they doubled their mobile ads last year in revenue. these guys have turned on a dime. someone said today, one of the great analysts, i forget his name -- this is a historic thing in business. to achieve this mobile ad result. it really is amazing. >> you can change a fan belt why the engine -- while the engine is running. building on your work of course. >> it is remarked will. when i left facebook, w

growth rate of sales and users continues to slow and for more i am chained why -- joined by david kirkpatrick. and the former head of mobile. when you look at these numbers you see that the long-term vision of mark zuckerberg is playing out? >> i guess so. it is getting boringly predictable. they have been nine or 10 quarters in a row. i thought it was so interesting the way that he answered some questioner about how are they putting the wrong emphasis on building up use in the developing world? he takes such a long-term view. if you are the kind of investor we want. >> i heard that, it was an amazing moment. i never heard that. >> if you want short-term, do not invest. we think long term and that has paid off. the thing that most blows me away, less than three years ago they went public and everyone will -- was saying that they will not get mobile. they doubled their mobile ads in the last year in revenue. that is incredible. these guys have turned on a dime. one of the great analysts said, this is a historic thing in business that they have achieved this mobile ad result. >> it really is am

i love what david kirkpatrick did in "the new york times" this morning. look at the king abdullah dying and the new king coming in, but the real story is the headline after the new king. i like "the new york times", "new king, old order." >> the issue here is that the religious community in saudi arabia fostered the extreme brand of islam that literally creates the textbook that islamic states and extremist groups are joining. >> roster that in "the new york times," king abdulla was a prisoner of the system he inherited interested in reform but unable to find the room or take the risks required to see it through. we in the united states are prisoners as well handcuffed to saudi arabia. the elephant in the room is oil. how do you play that? >> obviously saudi arabia is involved in trying to knock out -- not just in terms of country but >> at the same time, the -- how do you filter the politics into how you look at investments ? >> it has been tricky for us. we along with other people in the investment community did not see -- did not expect to see oil come