there is no one better than david kirkpatrick with techonomy.ook "the facebook effect" was the definitive book on social for a generation. -- sometimeffect late this year. david, what is the tiktok effect? david: thank you, tom. actually, one element of the tiktok effect is that facebook is facing competition that is more aggressive and effective than it has in perhaps a generation. effect is also one of making american political leaders deeply nervous because a chinese application has basically penetrated the bedrooms and telephones of more or less all american teenagers. there is a number of other elements to it, but it is a andty fascinating story going rapidly into the political realm. tom: so going after facebook, are we going to see other vendors, other parties, coming in here to take over the tiktok effect with microsoft? do you expect other bidders? david: that is a good question. i think it makes sense that others would be interested, but one of the things that, depending on how expensive tiktok terms out to be, which is hard to know, t

here to talk is david kirkpatrick. author the facebook effect.not asked tom keene whether he is on instagram. how much market share should they get from tiktok? >> i think they can get a lot in general. new will probably create customers, but they will take customers away from tiktok. i think they are being opportunistic right now. we have a lot of people who want to use these seemingly frivolous applications. there may be room for both. francine: there is room for both regionally. even ifbreak down -- tiktok gets acquired by microsoft, is it still going to be seen as chinese social media? >> i do not think it will be seen as chinese if microsoft bought it. it is unclear how microsoft would handle it if they did own tiktok. users are likely to remain loyal to tiktok if they can. celebrities have said they would stick with tiktok until the last moment. on the other hand, others have been hedging their bets by telling their followers, follow us over here on instagram, i am going to do more on snap, whatever. for users of tiktok, it is confusing to

with more on that, david kirkpatrick, or contribute to editor and author of "the facebook effect," isoining us. interesting to note that zuckerberg potentially stopped concerns about -- potentially stoked concerns about tiktok. david: zuckerberg is clearly very concerned about tiktok and he has been for a long time because it is the most genuine new competition he has received for a long time in the united states. busy as of continues to grow. i think what is interesting is that he has made conflicting statements about what he really wants. the wall street journal today reported that particularly in meetings with senators, he specifically was advocating a , based on the idea that it was a national security threat and also that it was just unfair that facebook should be banned from china but tiktok should be able to operate here, which i think is a question argument. with the president, he is certainly expressed his concern about chinese companies having more opportunity in the united states as well, and made the argument that the u.s. needs to support companies like facebook to counte