>> okay, i think you have to think of jim jones, david koresh, charismatic leader, believes he is specialelieves that he can solve all of your problems, and over a period of time lures people in to give him money and sex. >> well, he believes that but how does he manipulate so many women for so long into believing that too? to be branded? >> amy, you first have to sort of want that to begin with. you're a person that needs direction and so he offers that, and they're very good communicators and as a result they pull you in. they isolate you and keep you up for a lot of hours. so you sort of shut off the rest of your life and just become him. >> wow, you cut off your family. that's what we've seen happening. dan, we don't always see charges in these types of circumstances. but in this case there are charges. why? >> right. we hear about some of these things happening sometimes. we think, oh, it's so horrifying. this is awful. how does it happen but it doesn't necessarily mean it's criminal when people are agreeing to do certain things. what they're saying is different here is that there wa