all of these become a crucial technology for your average person in africa. >> okay, david mckenzie, we'll have to leave it there. obviously david's ipad may be technologically advanced, we're having a little bit of trouble with getting the signal. we apologize for the quality of the audio and video on that. andrew? >> nina, from the capital of kenya, nairobi, to the capital of japan, tokyo, anywhere you go apple is a very, very well-known brand. let's now go to tokyo. we have reaction in tokyo. alex, japan's an interesting case. japan has always been something of a closed shop. it's got its own way in technology in the not too distant past in many ways. they have very powerful handset makers and have software manufacturers. how big an inpact and inroad did apple make in somewhere like japan? >> it's interesting, andrew, someone asked me earlier, in japan do they love steve jobs or -- they might have mixed feelings about him. he has knocked sony off the block along with other competitors. japan is big when it comes to respect. when you look back at the history of a company like sony,