. >> reporter: david payne launched the effort to turn this day of remembrance into a day of service as well. >> we thought that volunteering and doing good deeds reflected the way the country responded to the atacts itself. >> reporter: about 35 million are volunteering nationwide. stuffing packages for troops overseas. in phoenix, renovating a community center in honor of 9/11 victims and troops who died in the war that followed. and at ft. bragg, a mobile 9/11 museum is making its way across the country. >> i learned more about firefighters. >> reporter: turning 9/11 into a history lesson for those too young to remember. this sixth grader is among the 46 million americans born since the attack. her mother says it was a teaching moment for mckinzie whose father was severely injured in the war. >> she said now i get it. i understand why daddy had to go. and it means the world to me that she finally gets it. >> reporter: reaching generations with powerful information and in the shadow of a terrible tragedy doing something good. nbc news, new york. >>> and that is our broadcast on thi

connell: charles payne, david, thanks to both of you.agen: lands end ceo says earlier suppliers did not show any violation after a report of branded with a glance end label focus in north korea. the label belongs to seer's outsourcing of any element of clothing production to north america buying that $1 million fine or 20 years in prison. land at end is investigating and will take appropriate action if needed. charles: the latest on syria. the other big story of the day and the way president obama says he is focused squarely on domestic issues but what does that mean for syria and the middle east? dagen: 4 on the president's serious strategy what we expect next in the middle east, where join by political analyst juan williams. hey! this is just political. trying to get people to stop talking about serious screwups on behalf of the administration and cutback to the u.s.. >> it is important politically if you look at the numbers, the president's approval rating going down and largely a function of democrats buying off the president, indepe

i'm joined now by david payne who first came up with this idea and jay winnik whose brother glenn wasth for being here this morning. >> good morning. >> david, how did you first come up with this idea and what is your vision for it? >> well, my good friend and colleague jay win lost his brother in the 9/11 attacks. i'm also originally from new york. i think i was just stunned by the horror of it all. i want something good to come from the loss of so many lives and i called jay up, you know, shortly after the attacks and said what do you think about honoring glenn and others by spending 9/11 doing simple good deeds as a way to pay tribute. >> jay, what is an xamp of soex some of the good deeds people are doing? >> it's amazing. truly amazing. people do things in a self-directed way. maybe clean up their local park or beach or donate blood or whatever they want or they participate in organized activities with hundreds of other people. you pick a thousand people you'll find a thousand good deeds happening on september 11th. last year we had more than 35 million people participating in th