let's to in more with the lyft ceo david risher in new york city. it was a big event. ts of musical performance and then serious matter of numbers. what gets you that 15% increase, what gets you an improvement in margin? david: the answer is customer obsession gets us there. we do too million ride stay today. we will get to $25 billion in bookings. that means picking customers up faster stop it is the basics. you do them well over and over again and you grow a profitable business. caroline: i can see that helping bookings but how does it do the profitability? you have to charge people more to get that margin? david: that is not at all in the planned. what is in the plan are things like lyft media. think about all of the ways brands want to talk you. a lot of them are online. we have people in cars going to grocery stores. is that interesting that crest versus colgate, maybe do not care too much but maybe there's an advertiser that would like to talk to you as you walk into kroger. that is way we can work with margins. a lot of good ideas there. ed: i would like to look

let's check in with david risher he has a better read on the comeback story.d money." >> so good to be here, jim. >> 15 months and what a change. a series of changes. everything from faster er etas lower primetime conversion. >> we're driving them in the right direction. it's not just happening. we wake up every morning and say how can we do better for our riders and drivers? and that's the magic. if you do well by them the company does well. >> my first question was how do you divide the time? because if you get happy drivers, there's a very virtuous circle and it almost starts with the drivers before you get to the customers. >> you know what? it really goes like this. for example, we have more drivers now on the platform than we've had in the company's history. driver hours at an all-time high. so that's interesting, right? because also low unemployment rate, that says they're liking what they're seeing, they've got a lot of options. and you're absolutely right. when that happens, pickup times get faster, prices get good, and then rides beget rides. that dr

david risher's lyft is on. campbell's, the quarter not perfect.his shareholder letter, like jamie, jamie could do well to read his evan's shareholder letter. that's my dog. get into global headquarters. uncle. un-n-c-l-e u-n-c-l-e, nvidia. >> thank you didia. >> silent "n." >> get ready for jobs in the morning. back with more on the nvidia apple market cap bat until a me.t this is our future, ma. godaddy airo. creates a logo, website, even social posts... in minutes! -how? -a.i. (impressed) ay i like it! who wants to come see the future?! get your business online in minutes with godaddy airo how do you find the perfect father's day gift? simple. just type wt.com. weathertech has hundreds of premium products that will keep dad's vehicle looking its best. like laser-measured floorliners, cargo liner and seat protector for extra interior protection. sunshade blocks harmful uv rays. the cupfone perfectly secures his phone while driving. order these american made products or a gift card at wt.com. happy father's day. sure, i'm a paid actor, and this is