david stern said 32.5 million for a franchise, almost blew the deal. now forbes says the franchise is worth over $425 million. it validates people as an expansion city. it's not just the dolphins. all eyes are on south florida. it's an imponderable value. >> tom: you mentioned better than tenfold increase the heat has had since their beginnings back in the-- back last century here. just in the last five years, though, post championship season, 2006 it was 418 million. forbes now has it over that. thanks it to lebron james. when he announced he was coming to miami we asked tom zara with the branding firm interbrand about what is at risk. here is what he had to say, listen to this. >> the single most important increment in his brand value will be his ability to win a championship. it has dodge him for the last seven year. he has not achieved that in cleveland. >> tom: most important thing for his brand and of course all the sponsors his ability to win a championship. which he hasn't done yet. >> he hasn't done that yet plus that decision was great in mia

david stern, the commissioner, immediately slapped him with a $100,000 fine. he then apologized.id that make you question whether this was the right thing to do or that that much more certain you should do it? >> the irony of the timing it was the day before i had been sitting in david stern, the commissioner's office, to kind of discuss this with him. the next night kobe went off. you know, i think it reinforced that probably it was the time because i think that will probably be remembered also as a teaching moment. and i think he's apologized for it. i think he regrets doing it very much. but it was a conversation starter, for sure, and led to another step in the dialogue. >> and were there unique moments over the course of your career that it was harder than others? when magic johnson, for instance, came out and told people he had hiv and there was pushback and conversations in the early '90s, i think, in the nba. was that a moment you said, gee, i'm carrying a secret here, i want to be part of this conversation and discuss what it means to be hiv positive? how did that affect

david goldman. up next we catch up with late night bad girl >>> we are back at 8:45 with chelsea handler. she's been called howard sternne. not a good idea to mess with her. take a look. >> you know what's embarrassinging when i see you with another woman? you know, in this collector's edition of "us weekly" it talks about all the women you flirt with. it says chelsea handler. another one of your victims. how do you think that makes me feel as a woman? do you want to talk about anything personal in your love life? probably not, right? [ clears throat ] >> you look very beautiful. >> he's like 14, isn't he? >> that doesn't matter to me, matt. >> now handler is out with her fourth book "lies that chelsea handler told me." welcome back. >> welcome back to me. >> lots of people say "good to have you here" at that moment to me. not that i have doubts about this, but at one point last year your three first books occupied positions one, two, and three on the new york times bestseller list. >> it's true. can you believe it? >> is it pabl possible to rig t list? >> i think so. but it's surprising someone of my stature can have