. >> here in seattle, doctor david tauben is part of a group of physicians who are changing their approach to treating pain. >> okay, so when i just slightly press does that hurt? >> it's a response to a staggering reality: in 2010, doctors prescribed enough opioid painkillers to medicate every american adult around the clock for an entire month. >> our oath as physicians is to do no harm, and i think we've done harm. >> okay, so you've been on opioids for how long? >> uh, since august '08 >> how do i use opioids in my chronic pain practice? i use it occasionally. the primary treatment for chronic pain is management by the patient, management by the team using non-drugs, non-pharmacological and non-technological solutions. we need to flip the paradigm to opioids being a late resort. but we certainly shouldn't introduce more patients into something that we recognize has been a bit of a failed experiment. >> wayne merrill got caught up in the opioid painkiller experiment. >> wayne was an exceptional father. he really was. >> five years ago, kathleen bowley married wayne, and they started a f