joining us now from london, david wadhwani. welcome.ow is this incentivizing clients to pay more for adobe? how is generative ai bringing about a revenue increase for the business? >> i think we have to put everything we're doing with generative ai in the context of what we have been doing the last year. we first introduced generative aia year ago. in that period of time, we have added imaging model, another very important format for creative professionals. we have enabled customization of that content for their specific 10 i needs -- design needs. we have expose that in photoshop and accretive cloud applications, exposed it in adobe express for marketers and creative professionals and entrepreneurs. we have exposed it as a broad base of automation workflows. what this has done is it supercharged content creation. you can produce content much more effectively and quickly. if your trend automate workflow, you can do that with your existing environments you have. if you are a marketer, you can react more quickly to anything happening on s